AAAN, APCON are part­ners in progress - Pres­i­dent

Daily Trust - - BRAND EQUITY - From God­win Anyebe & Bernard Okhakume

Pres­i­dent of the As­so­ci­a­tion of Ad­ver­tis­ing Agen­cies in Nige­ria, AAAN, has crys­tallised the re­la­tion­ship be­tween the AAAN and the Ad­ver­tis­ing Prac­ti­tion­ers’ Coun­cil of Nige­ria, APCON, as one of be­tween tow co­op­er­at­ing part­ners for the com­mon goal of grow­ing ad­ver­tis­ing prac­tice and in­dus­try in Nige­ria, in­ter­de­pen­dent on one and the other. In a chat with Brands Eq­uity in his of­fice in La­gos re­cently, the AAAN Pres­i­dent, Mr. Kay­ode Oluwa­sona, listed those crit­i­cal el­e­ments of joint in­ter­est be­tween both bod­ies that strength­ens their bond.

Firstly, the law that reg­u­lates the ac­tiv­i­ties of ad­ver­tis­ing prac­tice in Nige­ria is un­der the um­brella of APCON. Ad­ver­tis­ing prac­ti­tion­ers can­not be cer­ti­fied and/or be­come a mem­ber of AAAN with­out pass­ing through the scrutiny of APCON. Sec­ondly, rep­re­sen­ta­tive AAAN mem­bers are on the Coun­cil of the APCON, and vice-versa. Both bod­ies are there­fore col­lab­o­ra­tors in grow­ing the prac­tice and in­dus­try of Ad­ver­tis­ing in Nige­ria.

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