Pep­so­dent wins 2016 world oral health day com­pe­ti­tion

Daily Trust - - BRAND EQUITY - By Sil­vanus Afo­labi

PEP­SO­DENT Nige­ria has emerged win­ner in the World Oral Health Day 2016 chal­lenge both at the con­ti­nen­tal level, first ahead of 9 coun­tries, and at the global level, first ahead of 31 coun­tries. Ac­cord­ing to the or­ga­niz­ers of the com­pe­ti­tion, the achieve­ment was mea­sured by the de­liv­ery of over one mil­lion pledges from a fully in­te­grated cam­paign across mul­ti­ple touch points with best-in-class in-mar­ket or store and dig­i­tal ac­ti­va­tion ex­e­cuted by Ter­ragon Group.

Speak­ing on this feat, Brand Man­ager, Pep­so­dent Nige­ria, Umoh Ge­orge, stated that the achieve­ment was a ma­jor mile­stone for Nige­ria as it was the first time ever that an African coun­try would emerge first in the global Oral Care So­cial Mis­sion’s Chal­lenge with cor­re­spond­ing growth in mar­ket share and sales dur­ing the same pe­riod.

“This win has demon­strated that our so­cial mis­sion equals busi­ness mis­sion. In line with Unilever mis­sion to im­prove the oral health of ten mil­lion Nige­rian chil­dren by 2020 through the Pep­so­dent Brush Day & Night schools pro­gram. We are en­cour­ag­ing peo­ple to adopt the habit of brush­ing twice daily (morn­ing and night) as a global best prac­tice to healthy (oral-care) liv­ing,” he said.

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