Pepsodent wins 2016 world oral health day competition
PEPSODENT Nigeria has emerged winner in the World Oral Health Day 2016 challenge both at the continental level, first ahead of 9 countries, and at the global level, first ahead of 31 countries. According to the organizers of the competition, the achievement was measured by the delivery of over one million pledges from a fully integrated campaign across multiple touch points with best-in-class in-market or store and digital activation executed by Terragon Group.
Speaking on this feat, Brand Manager, Pepsodent Nigeria, Umoh George, stated that the achievement was a major milestone for Nigeria as it was the first time ever that an African country would emerge first in the global Oral Care Social Mission’s Challenge with corresponding growth in market share and sales during the same period.
“This win has demonstrated that our social mission equals business mission. In line with Unilever mission to improve the oral health of ten million Nigerian children by 2020 through the Pepsodent Brush Day & Night schools program. We are encouraging people to adopt the habit of brushing twice daily (morning and night) as a global best practice to healthy (oral-care) living,” he said.