Bosch flags off power tools aware­ness cam­paign

Daily Trust - - BRAND EQUITY - From God­win Anyebe

Bosch a global pro­ducer of power tools has of­fi­cially flagged off its ini­tia­tive to pop­u­larise the use of power tools in Nige­ria. The man­u­fac­turer hosted its ac­cred­ited deal­ers and dis­trib­u­tors across the coun­try in La­gos to sen­si­tise them on the com­pany's cam­paign, re­cently.

Speak­ing at the sum­mit, the Re­gional Sales Di­rec­tor, Mr. Ben­jamin Ofori noted that jobs which take two days to com­plete us­ing man­ual tools can be com­pleted in a day with power tools. He fur­ther em­pha­sized the im­por­tance of power tools in in­creas­ing ef­fi­ciency, out­put and over­all busi­ness growth.

The com­pany has com­menced aware­ness on the ad­van­tages in the use of power tools pre­sented to the con­struc­tion sec­tor, and has been in­volved in train­ing ar­ti­sans to adopt the par­a­digm shift in or­der to be­come glob­ally com­pet­i­tive, while also saving ma­jor con­struc­tion firms the trou­ble of im­port­ing their tools.

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