Africa demand drives Q2 smartphone growth
Global smartphone shipments grew six per cent year-on-year during second quarter [Q2] to reach 360 million units, as Huawei continued to gain on Samsung and Apple at the top of the market.
In its latest global smartphone shipments study, Strategy Analytics said the steady increase was driven by first-time buyers in Africa and the launch of new Android flagships in Western Europe.
Samsung continued to lead the market in Q2 with a 22.1 per cent market share on shipments of 79.5 million units, though its proportion of sales were down from 22.7 per cent during the same period in 2016. Apple’s market share also fell, down 0.4 per cent year-on-year to 11.4 per cent – with 41 million units shipped.
Strategy Analytics director Woody Oh said Apple would be “nervously looking over its shoulder in the next few quarters” as “Huawei is outperforming across Asia, Europe and Africa with popular Android models such as the P10 and Mate 9.”