Africa de­mand drives Q2 smart­phone growth

Daily Trust - - BUSINESS - By Zakariyya Adaramola

Global smart­phone ship­ments grew six per cent year-on-year dur­ing sec­ond quar­ter [Q2] to reach 360 mil­lion units, as Huawei con­tin­ued to gain on Sam­sung and Ap­ple at the top of the mar­ket.

In its lat­est global smart­phone ship­ments study, Strat­egy An­a­lyt­ics said the steady in­crease was driven by first-time buy­ers in Africa and the launch of new An­droid flag­ships in Western Europe.

Sam­sung con­tin­ued to lead the mar­ket in Q2 with a 22.1 per cent mar­ket share on ship­ments of 79.5 mil­lion units, though its pro­por­tion of sales were down from 22.7 per cent dur­ing the same pe­riod in 2016. Ap­ple’s mar­ket share also fell, down 0.4 per cent year-on-year to 11.4 per cent – with 41 mil­lion units shipped.

Strat­egy An­a­lyt­ics direc­tor Woody Oh said Ap­ple would be “ner­vously look­ing over its shoul­der in the next few quar­ters” as “Huawei is out­per­form­ing across Asia, Europe and Africa with pop­u­lar An­droid models such as the P10 and Mate 9.”

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