‘In my busi­ness, you must per­se­vere to reach pay day’

Daily Trust - - DIGEST - By Lat­i­fat Opoola

@Lat­i­fatOpoola Karl Nnabuike Eke is a real es­tate con­sul­tant, who started his busi­ness, Karl Nad Lim­ited in 2014.

In this en­counter with the Daily Trust YOUTHVILLE, the con­sul­tant said in the three years in the busi­ness, it has been prof­itable but re­quires much per­se­ver­ance.

With the cur­rent eco­nomic chal­lenges in the coun­try, hous­ing busi­ness is not as prof­itable as be­fore, but he tries to di­ver­sify into other busi­nesses in­clud­ing ve­hi­cles sales to sus­tain the busi­ness.

Eke said, “I started with ba­si­cally noth­ing in terms of cash cap­i­tal, but my fo­cus was to build the in­tel­lec­tual cap­i­tal needed to start and sus­tain the com­pany un­der the tute­lage of my pro­fes­sional.”

On the prof­itabil­ity side of his real es­tate busi­ness, Eke said, “There is no spe­cific turn over. It is all about how much God has des­tined to give you for that sea­son.”

The young CEO said he at­tracts cus­tomers on­line by hav­ing “very se­ri­ous on­line pres­ence where our clients find us.”

The other chal­lenge his busi­ness faces, in­clude overzeal­ous buy­ers with high ex­pec­ta­tions but no money to pay for them.

“We tend to meet peo­ple with an­tic­i­pa­tion rather than funds; those who make se­ri­ous en­quiries with­out ac­tu­ally hav­ing the money to buy or rent the prop­erty,” he said.

The em­ployer of two warned that youth must al­ways look be­yond be­ing em­ployed and be en­trepreneurs of their own.

“They should learn to do things that gen­er­ate in­come them­selves,” and also pos­sess in­tegrity as it is the key to suc­cess in any busi­ness.

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