New Chap­man by Chivita in­spires con­sumers

Daily Trust - - BUSINESS -

As an or­ga­ni­za­tion that con­stantly strives to keep its cus­tomers re­freshed and sat­is­fied, Chi Lim­ited has in­tro­duced a new vari­ant of Happy Hour by Chivita into the mar­ket­place. The new vari­ant, ‘Chap­man Happy Hour by Chivita’ will now join other pop­u­lar vari­ants from the brand’s sta­ble to of­fer con­sumers more choices for re­fresh­ment.

Widely considered the toast of most par­ties and con­sumed as a party starter, chap­man drink can eas­ily be en­joyed by any­one. Be­ing one of our in­dige­nous drinks, the unique Chap­man Happy Hour by Chivita con­tains a blend of fruits and is poised to gain huge ac­cep­tance by Nige­ri­ans be­cause it in­fuses our cul­ture and style in a re­fresh­ing mix. Has­san Mustapha, a brand an­a­lyst, stated that the new Chap­man Happy Hour by Chivita of­fers a re­fresh­ing way to en­joy our favourite chap­man drink.

“It is in­ter­est­ing to see how this brand has been able to coin a com­pelling nar­ra­tive, “Re­fresh­ment Naija Style” to en­dear it­self to con­sumers. It ticks the right boxes in this re­gard as it is made in Nige­ria, takes into con­sid­er­a­tion our lo­cal taste, con­nects with our style and of­fers re­fresh­ing value that is in a class of its own,” he noted.

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