2019: FG urges ad­ver­tis­ing prac­ti­tion­ers to com­ply

Daily Trust - - NEWS - By Lat­i­fat Opoola

The Fed­eral Gov­ern­ment has urged ad­ver­tis­ing prac­ti­tion­ers to com­ply with its laws and code of ad­ver­tis­ing in pre­par­ing po­lit­i­cal ad­ver­tise­ments.

Min­is­ter of In­for­ma­tion and Cul­ture, Al­haji Lai Mo­hammed stated this on Thurs­day dur­ing a stake­holder’s fo­rum on po­lit­i­cal ad­ver­tis­ing or­ga­nized by the Ad­ver­tis­ing Prac­ti­tion­ers Coun­cil of Nige­ria (APCON) in con­junc­tion with the Ad­ver­tis­ing Prac­ti­tion­ers As­so­ci­a­tion Abuja Chap­ter (APAAC) with the theme Eth­i­cal Ad­ver­tis­ing and Com­mu­ni­ca­tion: A tool for en­hanc­ing peace and po­lit­i­cal sta­bil­ity.

The min­is­ter, who was rep­re­sented by the per­ma­nent sec­re­tary of his min­istry, Grace Isu Gekpe, said po­lit­i­cal par­ties, elec­tion can­di­dates their sup­port­ers, or­ga­ni­za­tions and in­di­vid­u­als who en­gage in the de­sign and de­ploy­ment of ad­ver­tise­ments be guided by the eth­i­cal laws of the pro­fes­sion.

“By so do­ing, we would be se­cur­ing the me­dia space and air­time from be­ing used to spread hate, create so­cial con­flicts and as­sault the sen­si­bil­i­ties of the pub­lic” he said.

Also speak­ing, Chair­man Se­nate com­mit­tee on In­for­ma­tion, Suleiman Adokwe said it was un­for­tu­nate that pol­i­tics in Nige­ria is no more about is­sue based but about char­ac­ter as­sas­si­na­tion.

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