Brand South Africa CEO hope­ful for the coun­try in 2018

Financial Nigeria Magazine - - Contents -

In a New Year mes­sage, the CEO of Brand South Africa, Kings­ley Makhubela, has ex­pressed hope that the coun­try will ex­pe­ri­ence pos­i­tive trans­for­ma­tion in 2018.

South Africa has en­dured a tor­rid eco­nomic cli­mate in the last few years, dogged by macroe­co­nomic in­sta­bil­ity and po­lit­i­cal ag­i­ta­tion. Pres­i­dent Ja­cob Zuma has also been in the eye of a po­lit­i­cal storm on mul­ti­tudi­nous al­le­ga­tions of his in­volve­ment in the en­demic cor­rup­tion in the coun­try.

The hope rais­ers for Mr. Makhubela in­clude im­prove­ment in South Africa's rank­ing on the 2017 World Bank's Africa Com­pet­i­tive­ness Re­port. South Africa placed sec­ond. The coun­try ranks fourth in the most at­trac­tive in­vest­ment des­ti­na­tion in Africa, based on the growth fac­tor of the gross do­mes­tic prod­uct (GDP), ease of do­ing busi­ness in the coun­try and sig­nif­i­cant pop­u­la­tion, ac­cord­ing to the 2016-2017 Africa In­vest­ment In­dex 2016 by Quan­tum Global Re­search Lab.

Mr. Makhubela roused the coun­try to look be­yond its im­me­di­ate trou­bled and po­lar­is­ing past. He said: “This year let us prom­ise our­selves that we will main­tain a pos­i­tive attitude through­out the year – what­ever the chal­lenges.”

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