CRE­ATE A ‘SELFIE STA­TION’ AT YOUR HO­TEL

Hospitality 9ja - - Table Of Contents - Doug Kennedy

Most hotels and re­sorts are al­ways Tel:-2348033261511,look­ing for 23417402738ways to ex­pand their pres­ence on so­cial me­dia. Many Tweet-out press re­leases and post en­gag­ing con­tent on their Face­book and Instagram ac­counts. Oth­ers train their guest ser­vice col­leagues to cre­ate mem­o­rable guest ex­pe­ri­ences that “Make Guests Tweet,” which was the ti­tle of one of my re­cent ar­ti­cles that in­cluded some tips and tech­niques for do­ing so.

One ad­di­tional easy way to en­cour­age more so­cial me­dia post­ings is to cre­ate a “Selfie Sta­tion” in your lobby and/or other pub­lic ar­eas. Hav­ing two teenagers has re­ally made me un­der­stand first-hand the emer­gence of the “Selfie” phe­nom­ena as it has emerged these past few years, the pur­pose of which for them is to then score as many “likes” as quickly as you can. Seems when­ever I am any­where with my kids they are al­ways scout­ing out places to take self­ies.

Yet as I have trav­eled about these past few months I have also no­ticed that it is no longer just the Mil­len­ni­als who are tak­ing and post­ing Self­ies; it is trav­ellers and tourists of all ages. When at­tend­ing con­fer­ences and trade shows, it seems any­where there is a place with a ban­ner show­ing the con­fer­ence name as a back­ground and there are al­ways at­ten­dees wait­ing to take pic­tures. One ex­am­ple I have ex­pe­ri­enced is at the HSMAI Rev­enue Op­ti­miza­tion Con­fer­ence, where they had a back­drop with the HSMAI logo that I saw sev­eral peo­ple stand­ing in front of pos­ing for self­ies. Another ex­am­ple is when I take my son to var­i­ous sport­ing events, such as Mi­ami Mar­lins games or WWE events, where they al­ways have ban­ners with the event or team lo­gos that make per­fect back­drops.

Re­cently I was in San Fran­cisco on busi­ness down my Fish­er­man’s Warf and I saw one per­son af­ter another pos­ing in front of that iconic sign tak­ing self­ies with it in the back­ground; in fact I even took one my­self.

Smart hote­liers should take ad­van­tage of this trend by in­stalling “Selfie Sta­tions” in their lob­bies, con­fer­ence cen­ter cor­ri­dors, recre­ational ar­eas and other pub­lic spa­ces. The first step is to or­der a back­drop such as a ban­ner or large poster show­ing your ho­tel’s logo (and maybe even web­site ad­dress or slo­gan) that can be dis­played in the space you have in mind. Next, have a sign made to put be­side it that lit­er­ally says “Selfie Sta­tion.” Then in­clude a small dis­play show­ing self­ies taken by a few var­i­ous peo­ple. Fi­nally, pro­vide a spe­cial email ad­dress or phone num­ber for guests to share their self­ies with the ho­tel mar­ket­ing or PR staff so that they can be posted in a blog or so­cial me­dia out­let.

By pro­vid­ing a Selfie Sta­tion you will be not only har­ness­ing the so­cial me­dia pres­ence of your guests and vis­i­tors, but also adding a fun at­trac­tion that will make guests smile and give them a rea­son to re­mem­ber their ex­pe­ri­ence in a pos­i­tive way.

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