WHERE ARE WE?

Ok … I shall speak!

Hospitality 9ja - - Table Of Contents - Tunde Orung­beja

Many a critic have opined that La­gos is over sat­u­rated with ho­tel rooms!. My take, in­formed by re­ports from global bod­ies (e.g. WTTC) and es­tab­lished re­li­able re­searches which sur­mise that Nige­ria has huge un­tapped po­ten­tial in the di­rect con­tri­bu­tion of travel and tourism to Gross Do­mes­tic Prod­uct (GDP), is that we are not there yet in terms of ad­e­quate rooms to meet the grow­ing de­mands!. Travel and Tourism would suf­fer de­bil­i­tat­ing set­backs in its GDP con­tri­bu­tion im­prove­ment drive, if there is a dearth of ac­com­mo­da­tion and food ser­vices. Note­wor­thy, is the grow­ing con­tri­bu­tion of the ac­com­mo­da­tion and food ser­vices sec­tor to the Nige­rian GDP year over year in re­cent times. From N300bn++ in 2012 to N600bn++ in 2013, and about N800bn in 2014.

Great, right!. Then why the fret about ‘over sup­ply of rooms’?!. A con­tex­tual and per­cep­tual anal­y­sis would re­veal that the real con­cern of crit­ics in this field is the in­creas­ing value ex­pec­ta­tion syn­ony­mous with grow­ing travel and tourism which un­for­tu­nately (in Nige­ria) is be­dev­illed by dwin­dling value propo­si­tions and value de­liv­ery in the ac­com­mo­da­tion and food ser­vices sec­tor. We are not there yet in terms of our value of­fer­ings!. We are not there yet in terms of im­prov­ing our value of­fer­ings!. We are not there yet in terms of en­abling the de­vel­op­ment of es­sen­tial value of­fer­ing struc­tures!!. I know that at this junc­ture, you are ea­ger for an­swers or my sum­ma­tions on the way for­ward!. Here are my sum­ma­tions in a tab­u­lar form.

The value field ta­ble ba­si­cally high­lights the var­i­ous crit­i­cal lev­els of value of­fer­ing (from the cra­dle / pro­duc­tion to the elic­i­ta­tion of loy­alty in­duc­ing clients sat­is­fac­tion and the prof­itabil­ity im­pact on other stake­hold­ers). Each of the lev­els has key vari­ables (the home, so­ci­ety, in­vestor/ man­age­ment com­pany and the em­ployee) im­pact­ing on its out­put.

So what do you think? We could com­pile a lot of ideas, process them and come up with a model to trans­form the Nige­rian hos­pi­tal­ity in­dus­try. The days of wait­ing for the govern­ment to solve all our prob­lems are long gone!

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