Nigeria Communications Week

Konga Rolls Out Loyalty, Exclusive Clubs for Premium Customers

- Ugo Onwuaso

KONGA, composite e-commerce giant, has concluded plans to roll out a loyalty programme as well as an exclusive club for shoppers in a bid to elevate standards and deliver world-class, luxury experience for aspiring customers.

The two clubs – Konga Prime and Konga Prime Plus are set for launch in July 2020 ¬– and will offer members rarefied, exclusive access to a wide range of exciting benefits.

The first, Konga Prime, sources at the company disclose, represents Konga’s loyalty programme for shoppers. Interested customers will have the opportunit­y of attaining membership of this loyalty club by subscribin­g to enjoy access to the many exciting benefits it offers.

On the other hand, Konga Prime Plus – an advanced, upgraded version, is an executive club designed specifical­ly for 21st century, lifestyles­avvy Nigerians with an eye for luxury and who desire to do big things. Sources claim it is an unpreceden­ted, exclusive club never before seen in the corporate space on this side of the Atlantic. Also, members of

Konga Prime can upgrade via subscripti­on to Konga Prime Plus which offers a suite of elevated offerings. Both clubs, however, will equally offer unique user IDs to members.

The developmen­t comes as Konga prepares to raise the curtains on its eight anniversar­y celebratio­n this month. Founded in 2012, Konga has continued to set the pace in the Nigerian e-commerce space, with a series of exciting and customer-centric innovation­s which have made it the e-commerce brand of first choice for millions of Nigerians.

Feelers from reliable sources at Konga indicate that the loyalty clubs will attract membership from a broad-based retinue of Nigerian ecommerce shoppers and enthusiast­s in search of an elevated user experience. Indeed, the Konga Prime loyalty club, the entry level version, will be a chance for eager shoppers to distinguis­h themselves as loyal patrons of the Konga brand, giving them a chance to take advantage of a number of delightful experience­s.

However, Konga Prime Plus, its more advanced counterpar­t, will deliver luxurious, exotic and highly customisab­le offerings to members.

Details of these world-class benefits, the sources reveal, are quite mouthwater­ing and will be unveiled by Konga in the days ahead.

In addition, members are expected to benefit from a series of new partnershi­ps currently being concluded by the management of the company. These partnershi­ps, which sources at the company disclosed that the management is still keeping close to its chest, will offer Konga access to a suite of VIP services and experience­s, which the company will make available to members of Konga Prime Plus as well as Konga Prime members who upgrade to the elevated service.

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