Social media and the 2019 elections
The political landscape has changed quite a bit in the last couple of decades. The internet has played a huge role in this transformation. Social media including, Twitter, Facebook and YouTube, in particular, have played significant roles in political campaigns and has indeed changed the way people think about issues.
In 2019, social media will primarily change the ways in which candidates and parties conduct their campaigns. Social media will fundamentally change the way in which citizens are exposed to political information.
That many Nigerians have embraced and are deeply involved in the world of social media may be stating the obvious and it would be disastrous for politicians not to fully embrace this important information platform. Election battles are going to be on social media and less at the big rally fronts. Therefore, politicians will have to familiarise themselves with social media, make their presence felt and stay engaged positively with the electorate.
As I write, many opinion polls are already going on twitter and several other platforms on who the next Nigerian president could be.
The interesting thing about the social media integration into elections is that it allows these elite candidates (politicians) to talk directly to the people. Through this platform, they can say whatever they want to all their followers.