Mo­bile news con­sump­tion on the rise

Sunday Trust - - MEDIA -

Ac­cord­ing to this year’s Dig­i­tal News Re­port, the con­tin­u­ing shift to­wards smart­phones is chang­ing the role of mo­bile apps for news con­sump­tion.

Mo­bile news con­sump­tion con­tin­ues to rise all over the world – even dou­bling in most coun­tries over the past six years.

Ac­cord­ing to the Dig­i­tal News Re­port 2018, on av­er­age, 62% of their sam­ple used their smart­phones for news, weekly. The typ­i­cal in­ter­net user is five times more likely to pick up their mo­bile de­vice than go­ing to the com­puter. In the UK the mo­bile phone is leav­ing be­hind the com­puter as the pre­ferred de­vice for ac­cess­ing news.

What­sApp use for news has more than dou­bled since 2014 and hence, over­taken Twit­ter.

Peo­ple en­gage dif­fer­ently on their mo­bile de­vices. This de­mands a new way of sto­ry­telling and af­fects the way news con­tent is pro­duced since the em­pha­sis lies on dif­fer­ent for­mats and less tra­di­tional news cov­er­age, since its a younger au­di­ence.

As re­ported in the Dig­i­tal News Re­port 2018, the growth for news con­sump­tion on Face­book for mo­bile is slow­ing while other apps are tak­ing the lead (23%). What­sApp use for news has more than dou­bled to 16% since 2014 and hence, over­taken Twit­ter. Close be­hind is Face­book Mes­sen­ger with an in­crease of 2% in the last year.

Snapchat is prov­ing pop­u­lar for news in Euro­pean coun­tries and the US. In Nor­way, Snap in­creased its reach by over 4% within the last year. In­sta­gram shows the same growth in Latin Amer­ica.

Apps in which con­sump­tion is pop­u­lar­ity...

In­sta­gram: not pol­ished

In­ter­est­ingly, The Guardian ex­pe­ri­enced greater suc­cess with less pro­fes­sional videos on In­sta­gram Sto­ries. When an­a­lyz­ing their au­di­ence data over two months, it be­came ap­par­ent again that videos worked best -- but not the pro­fes­sional ones shot in a stu­dio.

The au­di­ence re­sponded to less la­bor-in­ten­sive and nat­u­ral cov­er­age. With th­ese videos, The Guardian grew from 860,000 to one mil­lion fol­low­ers on their main news gain­ing make video real, In­sta­gram ac­count in four months.

On June 20, In­sta­gram an­nounced In­sta­gram TV (IGTV), which al­lows for pub­lish­ers to share long-form videos of up to 60 min­utes. Sev­eral news out­lets such as The Econ­o­mist, Vice and the BBC are ex­per­i­ment­ing with IGTV. The BBC has al­ready ben­e­fited from it, gain­ing more en­gage­ment on IGTV (views and com­ments) than on In­sta­gram Sto­ries. Whether there’ll be long-term gain re­mains to be seen.

What­sApp: of­fer per­sonal and trusted news

Po­lit­i­cal dis­cus­sions are mi­grat­ing to safer en­vi­ron­ments. This not only ap­plies to users in more au­thor­i­tar­ian coun­tries but also in more demo­cratic ones.

Post­ing on Face­book po­ten­tially shares ‘what’s on your mind’ with a vast au­di­ence - even more so when an­swer­ing a post on an open page.

This cre­ates vul­ner­a­bil­ity, and so po­lit­i­cal dis­cus­sions are mi­grat­ing to safer en­vi­ron­ments. This not only ap­plies to users in more au­thor­i­tar­ian coun­tries but also in more demo­cratic ones.

Ac­cord­ing to the Dig­i­tal News Re­port 2018, peo­ple feel less com­fort­able when shar­ing their po­lit­i­cal views openly. Apps such as What­sApp or Face­book Mes­sen­ger of­fer greater pri­vacy and fewer pub­lic mis­un­der­stand­ings.

What­sApp groups are more per­sonal, cre­at­ing a more trust­ing shar­ing en­vi­ron­ment for news con­tent.

Snapchat: sto­ries

In the US fo­cus group, Snapchat and In­sta­gram were seen to be “mak­ing things more con­ve­nient than Face­book”

Dur­ing the school shoot­ing in Florida in Fe­bru­ary 2018 Snapchat Dis­cover be­came an im­por­tant news source.

A nav­i­ga­ble map showed stu­dents protest­ing on gun-laws, mak­ing it pos­si­ble for pub­lish­ers to use that con­tent to broad­cast news sto­ries.

That fea­ture now reaches 17% of 18-24s in the United States, and a stag­ger­ing 32% in Nor­way. Snap it­self con­tin­ues to grow rapidly. Be­tween the last quar­ter of 2017 and the first of 2018, daily ac­tive users rose up to 191 mil­lion, grow­ing by 4 mil­lion in three months. For some in the US fo­cus group (part of the Dig­i­tal News Re­port re­search), Snapchat and In­sta­gram were seen to be “mak­ing things more con­ve­nient than Face­book.” (Reuters) broad­cast news

Newspapers in English

Newspapers from Nigeria

© PressReader. All rights reserved.