Chi Ex­otic Nec­tar Thrives On Con­sumers’ Su­pe­rior Taste

The Guardian (Nigeria) - - NEWS - By Daniel Anazia

THE re­cently launched Chi Ex­otic Nec­tar Ilovethe Taste com­mu­ni­ca­tion cam­paign cur­rently be­ing de­ployed on ter­res­trial tele­vi­sion sta­tions, dig­i­tal plat­forms and out-of-home chan­nels, has con­tin­ued to elicit re­ac­tions from con­sumers across Nige­ria. While some have com­mended the cam­paign’s high aes­thetic qual­ity, clar­ity of mes­sage and ef­fec­tive­ness of com­mu­ni­ca­tion chan­nels, the main thrust has been the con­sen­sus on the prod­uct’s su­pe­rior taste, which has en­deared it to con­sumers.

With a great taste that is sim­ply ir­re­sistible, the brand has warmed its way to the hearts of con­sumers with ex­cit­ing fruity blends and vari­ants to en­joy alone or mix with other drinks to en­hance their taste. Be it in mo­ments of so­cial­iza­tion, re­lax­ation and cel­e­bra­tion, Chi Ex­otic Nec­tar comes in handy with an ex­otic taste to savour these ex­pe­ri­ences.

Ac­cord­ing to Nike Sowoolu, a teacher with Com­mu­nity Gram­mar School, Su­rulere, many con­sumers are in­clined to tak­ing fruit juices be­cause of the range of health ben­e­fits they pro­vide. But more im­por­tant is the fact that as they ex­plore the ar­ray of fruit juices in the mar­ket, none can boast of the ir­re­sistible taste that Chi Ex­otic Nec­tar of­fers.

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