Chi Exotic Nectar Thrives On Consumers’ Superior Taste
THE recently launched Chi Exotic Nectar Ilovethe Taste communication campaign currently being deployed on terrestrial television stations, digital platforms and out-of-home channels, has continued to elicit reactions from consumers across Nigeria. While some have commended the campaign’s high aesthetic quality, clarity of message and effectiveness of communication channels, the main thrust has been the consensus on the product’s superior taste, which has endeared it to consumers.
With a great taste that is simply irresistible, the brand has warmed its way to the hearts of consumers with exciting fruity blends and variants to enjoy alone or mix with other drinks to enhance their taste. Be it in moments of socialization, relaxation and celebration, Chi Exotic Nectar comes in handy with an exotic taste to savour these experiences.
According to Nike Sowoolu, a teacher with Community Grammar School, Surulere, many consumers are inclined to taking fruit juices because of the range of health benefits they provide. But more important is the fact that as they explore the array of fruit juices in the market, none can boast of the irresistible taste that Chi Exotic Nectar offers.