Star­times Cel­e­brates Nige­ria At 57, Prom­ise Af­ford­able En­ter­tain­ment

The Guardian (Nigeria) - - WEEKEND BEATS -

NIGE­RIA will be 57 to­mor­row and to mark the oc­ca­sion, Star­times Nige­ria has is­sued good­will mes­sage in cel­e­bra­tion of an­niver­sary.

In a state­ment signed by the Chief Ex­ec­u­tive Of­fi­cer of the PAYTV provider, Mr. Justin Zhang, stated that Nige­ria’s great­ness could not be halted, ir­re­spec­tive of the chal­lenges it may have.

He noted that Star­times will con­tinue to align with the vi­sion of the found­ing fa­thers, past he­roes, states­men and lead­ers at all lev­els on pro­vid­ing the ba­sic ne­ces­si­ties to ev­ery Nige­rian, which he said in­cludes af­ford­able en­ter­tain­ment.

“As Nige­ria marches on to­wards so­cial, eco­nomic and tech­no­log­i­cal great­ness, Star­times ac­knowl­edge the role tech­nol­ogy plays, es­pe­cially com­mu­ni­ca­tion tech­nol­ogy in shap­ing the cul­tural life of the peo­ple.

“While we cel­e­brate with all Nige­ri­ans on this spe­cial day, we are also proud to note that the Nige­rian gov­ern­ment through her in­vest­ment in com­mu­ni­ca­tion tech­nolo­gies has wit­tingly sub­scribed to the time tested tenets that build­ing so­cial co­he­sion and trust be­tween the na­tion and its peo­ple re­main the ver­i­ta­ble an­chor for progress and de­vel­op­ment for all to rely and be proud as a na­tion.

“At Star­times, we un­der­stand how im­por­tant com­mu­ni­ca­tion is, as a ve­hi­cle of co­he­sion, hence we have de­vel­oped and de­ployed cross cul­tural pro­grams and projects that cut across so­cial and po­lit­i­cal bar­ri­ers at very af­ford­able prices for our sub­scribers and view­ers,” the state­ment read.

Zhang fur­ther ex­plained that as part­ners with the Fed­eral Gov­ern­ment in the on­go­ing dig­i­tal­iza­tion process, Star­times has ex­panded its pres­ence in Nige­ria with the set­ting up dig­i­tal tele­vi­sion man­u­fac­tur­ing plant in the coun­try, thereby driv­ing home its com­mit­ments to the project and at the same time give cre­dence to the gov­ern­ment's lo­cal con­tents pol­icy while cre­at­ing more jobs across the coun­try.

He also stated that Star­times would fur­ther deepen its en­gage­ment with the peo­ple of Nige­ria, es­pe­cially in ru­ral com­mu­ni­ties as demon­strated by its flag­ship cor­po­rate so­cial re­spon­si­bil­ity ini­tia­tive dubbed 'Dig­i­tal Vil­lage Project' to Hu­lumi in Abuja, which wit­nessed the de­ploy­ment of satel­lite tele­vi­sion equip­ment that would broad­casts over 400 en­ter­tain­ment pro­grams to the com­mu­nity.

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