Nige­ria Travel Week… Or­gan­is­ers Tar­get 40mil­lion Do­mes­tic Trav­ellers In Five Years

The Guardian (Nigeria) - - TRAVEL & TOURISM - Sto­ries by Chuks Nwanne

IN an ef­fort to pro­mote the travel tourism sec­tor in Nige­ria, as well as drive do­mes­tic tourism, Avant­garde Tours Limited, Afro Tourism West Africa Limited and Re­wards Trav­els and Tours Limited, have teamed up to ex­cite the in­dus­try with a new plat­form, Nige­ria Travel Week (NTW).

Speak­ing dur­ing the me­dia un­veil­ing of the new travel project, which is ecpeted to pro­mote Nige­ria, the Man­ag­ing Di­rec­tor of Avant­garde Tours Limited, Efe­tobo Awhana, who is also the CEO of NTW in­formed that the ini­tia­tive is geared to­wards pro­mot­ing do­mes­tic tourism, by mak­ing Nige­ri­ans see need to pa­tro­n­ise the coun­try’s tourism. He said the project tar­gets 20% of Nige­ri­ans ex­plor­ing the coun­try in the next five years, with over 20 mil­lion di­rect and in­di­rect jobs cre­ated.

NTW, he hinted, is a multi – day tourism event plat­form that aims to drive the Nige­ria tourism sec­tor by bring­ing to­gether buy­ers, con­sumers, travel tech­nolo­gies, tourism/travel ser­vice providers and the me­dia to net­work, re­view and dis­cuss the de­vel­op­ment of tourism in Nige­ria.

Billed for Novem­ber 20 through Novem­ber 29, the over one-week event will, which will in­clud­ing pre and post events, aims at help­ing nur­ture healthy leisure life­styles and change the Nige­rian per­cep­tion that travel is lux­ury; pro­mote do­mes­tic tourism in Nige­ria and thus en­sure a proper bal­ance in the ‘Africans trav­el­ling Africa’ cam­paign on the con­ti­nent; and To change the me­dia and gen­eral nar­ra­tive of Nige­ria as a “Boko Haram and Cor­rup­tion Coun­try” to a rich eco­tourism and cul­tural tourism des­ti­na­tion.

To this end, the project is ex­pected to at­tract about 5, 000 peo­ple over the du­ra­tion, with youths and adult as the tar­get au­di­ence. It will, will among oth­ers, gen­er­ate buzz and dis­cus­sions on do­mes­tic tourism; get Nige­ria trend­ing for the right rea­sons over 10 days; pub­li­cise des­ti­na­tions around Nige­ria; help in data col­la­tion of trav­ellers and tourism sta­tis­tics in Nige­ria and cre­ate aware­ness of the ben­e­fits of travel in-coun­try and on the con­ti­nent.

Awhana also dis­closed that the ac­tiv­i­ties slated for the plat­form, which in­clude me­dia (Ra­dio and TV) tour, fa­mil­iari­sa­tion tours, travel roundtable, tourism Cup (Golf), vil­lage square, travel hang­out and Nige­ria tourism awards, would hold at dif­fer­ent lo­ca­tions, in­clud­ing Wheat­baker Ho­tel, Free­dom Park, Ikoyi Club, Lekki Leisure Lake and Fed­eral Palace Ho­tel.

He urged cor­po­rate bodies and gov­ern­ment min­istries, de­part­ments and agen­cies to take ad­van­tage of this his­tory-mak­ing plat­form to show­case their prod­ucts and ser­vices to the in­ter­na­tional au­di­ence, as over 50 in­ter­na­tional del­e­gates from 24 coun­tries have al­ready signed up as hosted buy­ers. Some of the coun­tries in­clude Aus­tralia, Botswana, Brazil, Chile, China, Cyprus, Ethiopia, Ghana, Hun­gary, In­dia, Is­rael, Kenya, Mozam­bique, Nige­ria, Philip­pines, Poland, Rus­sia, Rwanda, South Africa, Tan­za­nia, Uganda, UK, US, and Zam­bia.

As we cel­e­brate World Tourism Day 2017, the ques­tion is, how we can en­able the pow­er­ful global trans­for­ma­tive force of tourism to con­trib­ute to make this world a bet­ter place and to ad­vance sus­tain­able de­vel­op­ment in all its five pil­lars: Eco­nomic, So­cial, En­vi­ron­men­tal, Cul­tural and Peace? For an in­dus­try that pro­duces 10% of global GDP and 1 in 10 jobs glob­ally, it is cru­cial we pro­tect the growth to be sus­tain­able. TALEB RIFAI UNWTO Sec­re­tary Gen­eral

The Nige­ria Travel Week team dur­ing the me­dia brief­ing in La­gos

Newspapers in English

Newspapers from Nigeria

© PressReader. All rights reserved.