Bel-molokwu’s Trilogyofadvertising for launch tomorrow
THE public presentation of a new book: Atrilogyof Advertising–theprofession, thepracticeandphilosophy authored by Dr. Josef BelMolokwu, former Registrar/chief Executive of the Advertising Practitioners Council of Nigeria (APCON) will hold on Thursday, November 16, 2017 at the Media Centre, News Agency of Nigeria, Iganmu, Lagos. The 472-page work pays rich attention to the practice situation in Nigeria, dwelling deservedly on APCON and its revitalizing role in the growth of advertising in Nigeria, in the process highlighting moments of advertising as well as some beacons of this growth.
The book also brings up two interrogative issues: Should there not be a generic name to describe practitioners of advertising, like other professionals, rather than the extant phrasal description? and should advertising not be based on a Quintupod, rather than the extant Tripod, considering the unassailable importance of the Regulator and the consumer in contemporary marketing communication?