Bel-molokwu’s Tril­o­gy­ofad­ver­tis­ing for launch to­mor­row

The Guardian (Nigeria) - - THE GRAND MASTERS -

THE pub­lic pre­sen­ta­tion of a new book: Atril­o­gyof Ad­ver­tis­ing–the­p­ro­fes­sion, thep­rac­tice­and­phi­los­o­phy au­thored by Dr. Josef BelMolokwu, for­mer Reg­is­trar/chief Ex­ec­u­tive of the Ad­ver­tis­ing Prac­ti­tion­ers Coun­cil of Nige­ria (APCON) will hold on Thurs­day, Novem­ber 16, 2017 at the Me­dia Cen­tre, News Agency of Nige­ria, Iganmu, La­gos. The 472-page work pays rich at­ten­tion to the prac­tice sit­u­a­tion in Nige­ria, dwelling de­servedly on APCON and its re­vi­tal­iz­ing role in the growth of ad­ver­tis­ing in Nige­ria, in the process high­light­ing mo­ments of ad­ver­tis­ing as well as some bea­cons of this growth.

The book also brings up two in­ter­rog­a­tive is­sues: Should there not be a generic name to de­scribe prac­ti­tion­ers of ad­ver­tis­ing, like other pro­fes­sion­als, rather than the ex­tant phrasal de­scrip­tion? and should ad­ver­tis­ing not be based on a Quin­tu­pod, rather than the ex­tant Tri­pod, con­sid­er­ing the unas­sail­able im­por­tance of the Reg­u­la­tor and the con­sumer in con­tem­po­rary mar­ket­ing com­mu­ni­ca­tion?

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