Freshyo yo­ghurt prom­ises more en­ergy, vi­tal­ity, en­dorsed by com­edy child su­per­star Em­manuella, oth­ers

The Guardian (Nigeria) - - NATURAL HEALTH -

Apop­u­lar yo­ghurt drink, Freshyo has be re­launched and re­branded with the prom­ise of pro­vid­ing more en­ergy and vi­tal­ity.

Freshyo is a dairy prod­uct made by fer­ment­ing milk with a yo­gurt cul­ture. It pro­vides pro­tein and cal­cium, and it may en­hance healthy gut bac­te­ria.

Sev­eral stud­ies have shown that health ben­e­fits can in­clude pro­mot­ing bone health and aid­ing di­ges­tion. Some yo­gurts con­tain ac­tive, liv­ing bac­te­ria known as pro­bi­otics, which can help keep the in­testines healthy.

Re­searches in­di­cate that yo­gurts con­tain cal­cium, vi­ta­mins B6 and B12, ri­boflavin, potas­sium, and mag­ne­sium.

Mean­while, Freshyo and com­edy child su­per­star, Em­manuella, are set to take an ex­cit­ing jour­ney that fos­ters on bring­ing more smiles to the faces of Nig­er­ans. Em­manuella has been of­fi­cially signed as the Brand Am­bas­sador for Freshyo. Her videos for Freshyo done in col­lab­o­ra­tion with Mark An­gel Com­edy In­ter­na­tional, ti­tled ‘Miss­ing Em­manuella’, ‘Lu­natic’ and ‘Pro­fes­sor’ has be­come ex­tremely pop­u­lar amongst Nige­ri­ans and gar­nered over 30 mil­lion views on Youtube and Face­book.

Cat­e­gory Head (Bev­er­ages, Noo­dles & Culi­nary) at Olam In­ter­na­tional’s Joint Ven­ture with Sanyo Foods, Mr. Sid­hartha Sa­mal, said: “Em­manuella brings to the ta­ble con­fi­dence and bound­less en­ergy which makes her a per­fect fit for what Freshyo rep­re­sents. Freshyo is a rel­a­tively young brand and so is Em­manuella. Hence it is go­ing to be a part­ner­ship that is strate­gic and long term. To­gether we will en­gage and drive par­tic­i­pa­tion from con­sumers with great con­tent.”

Em­manuella said: “I’m ex­cited and happy to be­come a part of the Freshyo fam­ily. I love it is great taste and my mother says it’s healthy as well. With Freshyo I will al­ways have more en­ergy to bring smiles.”

Sa­mal added: “Freshyo drink­ing yo­ghurt has been re­launched in Nige­ria since Aug 2017 and the ini­tial re­sponse from con­sumers has been over­whelm­ing. With its in­no­va­tive pack­ag­ing and out­stand­ing taste, Freshyo is a favourite amongst both kids and adults. It is man­u­fac­tured in the com­pany’s new fa­cil­ity at La­gos, which is the first fac­tory in Africa to use Asep­tic tech­nol­ogy for the pro­duc­tion

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