Author unveils Thevillager, educates Africans on branding
ABOOK entitled; ‘The Villager’ which depicts how Africans consume brands” is to be introduced to Nigerians. Authored by the Managing Director of Insight Publicis, Nigeria; Feyi Olubodun, the launch is slated for April 19,2018 at the Wheatbaker Hotel, Ikoyi Lagos by 10am. Expected as the keynote speaker, is the Chairman, Diamond Bank, Prof. Chris Ogbechie. As part of efforts to promote the book, there has been media tour in South Africa. Seven Up Bottling Company PLC and Google are supporting the launch.