Au­thor un­veils Thevil­lager, ed­u­cates Africans on brand­ing

The Guardian (Nigeria) - - MEDIA & MARKETING -

ABOOK en­ti­tled; ‘The Vil­lager’ which de­picts how Africans con­sume brands” is to be in­tro­duced to Nige­ri­ans. Au­thored by the Man­ag­ing Di­rec­tor of In­sight Publi­cis, Nige­ria; Feyi Olu­bo­dun, the launch is slated for April 19,2018 at the Wheat­baker Ho­tel, Ikoyi La­gos by 10am. Ex­pected as the key­note speaker, is the Chair­man, Di­a­mond Bank, Prof. Chris Og­bechie. As part of ef­forts to pro­mote the book, there has been me­dia tour in South Africa. Seven Up Bot­tling Com­pany PLC and Google are sup­port­ing the launch.

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