Maxwell Oluwadarayo Ad­edeji: 8-yearold Jew­eller

The Guardian (Nigeria) - - FRONT PAGE -

MY names are Maxwell Oluwadarayo Ad­edeji. I am 8 years old and a pri­mary IV pupil of Oak­wood Montes­sori School, Ojomo Close, Bode Thomas, La­gos. What busi­ness or busi­nesses do you do?

I de­sign and cus­tomise wrist wears for kids and adults.

How did you start this busi­ness?

I started this busi­ness shortly af­ter a vo­ca­tional train­ing I had at sum­mer coach­ing held at Oak­wood Montes­sori School in 2017.

What made you go into this busi­ness or what is the mo­ti­va­tion be­hind this busi­ness of yours?

I delved into the wrist wear busi­ness be­cause I en­joyed com­ing up with new de­signs and the adults around me seemed to like them. I also ob­served that they were an af­ford­able al­ter­na­tive to buying wrist watches for kids and adults since they al­ready tell the time with their tablets and phones.

What is the aim and vi­sion of your busi­ness?

The aim of my busi­ness is to con­tinue to pro­vide fash­ion­able and modern ac­ces­sories for kids and adults and grow it into a cloth­ing line and ac­ces­sories line that makes kids look cool.

How was your train­ing like; were you trained by pro­fes­sional?

I was trained by pro­fes­sional con­sul­tants that came to my school Oak­wood Montes­sori school and then my aunty took me un­der her wings for fur­ther train­ing on va­ri­ety.

What prob­lem is your busi­ness solv­ing? I ob­served that peo­ple feel bet­ter about them­selves when they get com­pli­ments from other peo­ple. My wrist wear are so unique that they make peo­ple com­pli­ment you and it then in­creases the self es­teem of my cus­tomers and bright­ens their day. I also ob­served that kids my age frequently dam­age ex­pen­sive wrist watches their par­ents buy for them. My wrist wears are af­ford­able fash­ion pieces

that act as al­ter­na­tives.

As a young boy, how do you man­age school­ing and busi­ness?

My par­ents place pri­or­ity on my school­ing, so, I only make my wrist wears on week­ends. I try to make enough to sell for a week at least and then make new de­signs on the next week­end.

How do you see your­self, a com­pany or an in­no­cent boy with pas­sion for busi­ness?

Right now, I see my­self as a in­no­cent boy with a pas­sion for busi­ness.

Who are the tar­get au­di­ence for your busi­ness?

Right now my wrist wears are de­signed for both young and older peo­ple, but I have sold more pieces to adults like my par­ents friends and my un­cles and aunty’s who work and can af­ford them.i have also sold some pieces to in­ter­ested cus­tomers on my In­sta­gram page . Have you ever made money from any of your busi­nesses?

Oh… yes! I make money from my wrist wears. They sell for be­tween N1,000 -N2,000. I haven’t started sell­ing my art­work yet as I have been un­der­go­ing pro­fes­sional train­ing for 6months and I don’t think they are ready to be sold yet. My Dad calls it prod­uct de­vel­op­ment. Where do you get your mo­ti­va­tion from and who are your role model?

My mo­ti­va­tion comes from my par­ents who are both en­trepreneurs and my role model is Leonardo da Vinci. He was a sci­en­tist, an artist, an ar­chi­tect, an in­ven­tor and a very wise

man. Right now I am learn­ing to draw ab­stract draw­ings but I want to make great por­traits like the Mona lisa some­day.

Where and how did you get your cus­tomers who pa­tron­ize you?

My cur­rent cus­tomers are sib­lings of my par­ents, my grand par­ents, my par­ents friends and peo­ple who saw them wear­ing my wrist wears. I have an In­sta­gram page called maxd­jew­eler that ad­ver­tises my wrist wears and some peo­ple place or­ders when they see de­signs that they like. I make them and they pick up from my mum’s nat­u­ral hair sa­lon or we have a lo­gis­tics com­pany that de­liv­ers to the cus­tomers.

What do you feel makes your own brand stand out from oth­ers?

I be­lieve peo­ple love my wrist wear stand out be­cause they are not com­mon. They are cus­tom­ized and fit per­fectly. I come up with most of the de­signs by my­self so they get fash­ion through the eyes of a kid. I be­lieve chil­dren are more imag­i­na­tive than adults. When you see other kids do­ing won­ders in their dif­fer­ent fields, do you feel mo­ti­vated or lagged be­hind?

I feel very mo­ti­vated and chal­lenged. For ex­am­ple, when I read on the young boy Kareem that drew the French Pres­i­dent Em­manuel Macron, I am chal­lenged to some­day do bet­ter when I am that age. It’s mo­ti­vated me to spe­cial­ize in hy­per realism art and mu­rals af­ter I fin­ish my cur­rent train­ing on still life art.

What are the

tools you use for this busi­ness of yours? My mum frequently pur­chases things from china ,so we look for unique wrist ac­ces­sories like ori­en­tal beads and stop­pers, strings, fish­ing line and pli­ers. She is also help­ing me pick out some unique cas­ing and dis­play cab­i­ my Dad al­ways says brand­ing and per­cep­tion is ev­ery­thing.

Which ones are you look­ing for­ward to pur­chase for even greater work piece?

I would like to have ara­bian leather, a spe­cial work desk with spe­cial light­ing, bet­ter dis­play cab­i­nets and an e-com­merce site.

Were you at any point dis­cour­aged, maybe by your par­ents, sib­lings, par­ents or pres­sure from stud­ies?

I haven’t been dis­cour­aged so far. My par­ents are su­per sup­port­ive of my brother and I and they are my big­gest fans and first cus­tomers in any busi­ness. My time is very well man­aged and bal­anced by my par­ents, who en­sure I have ex­tra pri­vate tu­tor­ing in my aca­demics 3 times a week and 4 days of ex­tra tu­tor­ing shared be­tween chess and arts

Where do you see your­self in five years?

I see my­self run­ning 2 reg­is­tered com­pa­nies with many dif­fer­ent prod­ucts, spe­cial­iz­ing in ac­ces­sories and cloth­ing and the other 3 dif­fer­ent types of art workpho­to­graphic art, mu­rals and hy­per realism. I aim to have par­tic­i­pated in an art ex­hi­bi­tion and fash­ion ex­hi­bi­tion by then. I also would like con­tinue to use my so­cial me­dia pres­ence to en­cour­age kids like my­self out there

What other things are you skilled at do­ing aside busi­nesses?

I love to play chess. I am one of the best chess play­ers in my school even though I am just get­ting into year 4.I have par­tic­i­pated in two chess com­pe­ti­tions and will be com­pet­ing in an­other at Eko Ho­tel this month (Au­gust).

Any ad­vice to kids with po­ten­tials out there?

Never give up and be ready to take risks and learn new things.

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