The Guardian (Nigeria)

Layer3 set to transform customer experience with CEM solutions

- Ugo Onwuaso

LAYER3, a leading ICT solutions firm, is transformi­ng customer experience across various market segments by introducin­g cuttingedg­e technology Customer Experience Management solutions. This will no doubt revolution­ize customer experience in Nigeria.

The Customer Experience Management (CEM) solutions will take care of each aspect of the customer journey through all possible points of contact whether in-branch or out-of-branch.

Businesses will benefit from these solutions by having full control over the customers’ interactio­ns with their organizati­ons across their various touch-points, ensuring a convenient customer journey, which makes the customers happy and turns them into loyal customers.

The solutions help businesses build brand equity, gain better word of mouth, decrease customer churn, and improve ROI, which drives business results.

Layer3 has partnered with SEDCO, a global technology leader in CEM. SEDCO’S CEM solutions include Customer Visit Management (CVM), Self-service solutions, Customer Feedback, Mobile App, Social Media Analytics, Business Intelligen­ce, OmniChanne­l Marketing and Digital Signages.

The solutions orchestrat­e between the various components of a business, be it products, services, employees, or processes, to create a positive and favorable customer experience while optimizing the overall business productivi­ty.

For more convenienc­e, customers can utilize the Self-service Kiosks which are available 24/7 to get some services partially or completely by themselves, such as cheque book and payment card requests.

They can even purchase physical products by themselves from unmanned self-service shops, such as mobile phones, SIM cards, and tablets.

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