FIVE MIN­UTES WITH FIFI OF JAMO AFRIQUE

THISDAY Style - - CONTENT - Tell us about Jamo Afrique.

Fifi Umenyiora is unar­guably one of the hottest and most stylish mums around to­day. I, for one, en­joy brows­ing through her in­sta­gram page, per­mit me to add that her bet­ter half does it just as good as her. This mum of three makes mar­riage and mother­hood look so easy. Re­cently she ven­tured into the food and hos­pi­tal­ity busi­ness, and we can­not wait to see what she has to of­fer. Ruky Salako had a chat with Fifi about the new ven­ture and what to ex­pect. Tell us a bit about your­self.

My name is Fifi Umenyiora, I am a lover of God, ded­i­cated wife and com­mit­ted mom to three beau­ti­ful ba­bies. I am easy go­ing, fo­cused and out to achieve my dreams.

Jamo Afrique is a Afro-Caribbean restau­rant which is di­vided into three cat­e­gories to cater to ev­ery need. The first floor houses the Caribbean restau­rant, se­lect Nige­rian del­i­ca­cies, Lounge and Bar, you also find a VIP room where you can host your par­ties, birth­days and closed cir­cle events, the ground floor is the gen­eral buf­fet style set­ting for strictly Nige­rian del­i­ca­cies, while the out­doors you find the BushBar for all sorts of fin­ger food.

Why did you de­cide to go into food busi­ness?

Well, I have al­ways had a pas­sion for food, cook­ing and host­ing events, so I thought to my­self, why not turn my pas­sion into a source of liveli­hood?

What are your ex­pec­ta­tions?

I ex­pect noth­ing but suc­cess; this is just the be­gin­ning, as we in­tend to ex­pand soon­est.

Who are your ideal clients?

Talk­ing about ideal clients, we hope to at­tract lovers of good taste, am­bi­ence and loads of op­tions to try from but then, any­body that walks into the restau­rant is my ideal client, be­cause ob­vi­ously we have what you are look­ing for.

There are nu­mer­ous Food busi­ness and restau­rants to­day, what do you in­tent to do dif­fer­ently?

For me, ex­cel­lent ser­vice can­not be over em­pha­sized, be­cause ev­ery­one can cook and cre­ate a good in­te­rior, but it takes good ser­vices to gain cus­tomer re­ten­tion.

Are you con­sid­er­ing out-door ca­ter­ing or it’s just Eat-in?

For now, let’s keep our fin­gers crossed. Wait for it, who knows?

What is your sus­tain­abil­ity plan?

We are here to stay; con­sis­tency is key to be able to main­tain our stan­dards.

What ad­vice do you have for peo­ple who want to go into this busi­ness?

What­ever busi­ness you see at the fin­ished stage, just know that some­one or a group of peo­ple have put in so much hard­work, money and sleep­less nights, noth­ing good comes easy, so be­fore you en­ter this busi­ness and any other busi­ness, you have to be phys­i­cally, men­tally, emo­tion­ally and fi­nan­cially ready.

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