FIVE MINUTES WITH FIFI OF JAMO AFRIQUE
Fifi Umenyiora is unarguably one of the hottest and most stylish mums around today. I, for one, enjoy browsing through her instagram page, permit me to add that her better half does it just as good as her. This mum of three makes marriage and motherhood look so easy. Recently she ventured into the food and hospitality business, and we cannot wait to see what she has to offer. Ruky Salako had a chat with Fifi about the new venture and what to expect. Tell us a bit about yourself.
My name is Fifi Umenyiora, I am a lover of God, dedicated wife and committed mom to three beautiful babies. I am easy going, focused and out to achieve my dreams.
Jamo Afrique is a Afro-Caribbean restaurant which is divided into three categories to cater to every need. The first floor houses the Caribbean restaurant, select Nigerian delicacies, Lounge and Bar, you also find a VIP room where you can host your parties, birthdays and closed circle events, the ground floor is the general buffet style setting for strictly Nigerian delicacies, while the outdoors you find the BushBar for all sorts of finger food.
Why did you decide to go into food business?
Well, I have always had a passion for food, cooking and hosting events, so I thought to myself, why not turn my passion into a source of livelihood?
What are your expectations?
I expect nothing but success; this is just the beginning, as we intend to expand soonest.
Who are your ideal clients?
Talking about ideal clients, we hope to attract lovers of good taste, ambience and loads of options to try from but then, anybody that walks into the restaurant is my ideal client, because obviously we have what you are looking for.
There are numerous Food business and restaurants today, what do you intent to do differently?
For me, excellent service cannot be over emphasized, because everyone can cook and create a good interior, but it takes good services to gain customer retention.
Are you considering out-door catering or it’s just Eat-in?
For now, let’s keep our fingers crossed. Wait for it, who knows?
What is your sustainability plan?
We are here to stay; consistency is key to be able to maintain our standards.
What advice do you have for people who want to go into this business?
Whatever business you see at the finished stage, just know that someone or a group of people have put in so much hardwork, money and sleepless nights, nothing good comes easy, so before you enter this business and any other business, you have to be physically, mentally, emotionally and financially ready.