Following our cover feature last week on top nigerian fashion bloggers, we got a lot of enquiries from fashion lovers who intend to go fashion blogging and so this sequel pretty much answers all your questions as regards getting started, which actually is the easiest part. now, figuring out how to actually grow your blog and build up a loyal following that will ultimately separate the wannabes from the success stories is where the hard work is. But don’t worry we w ith a market that’s as overcrowded and crazy competitive as the fashion industry, simply having a passion for fashion won’t cut it. You have to be willing to put in the time and really work for it. To see what it takes, we turned to some of our top fashion bloggers for their professional advice, and this is what they had to say.
InveST In YoUrSelf
You have to spend money to make money and fashion blogging is no different. Fortunately, getting started doesn’t require you to empty out your savings account. You’ll want to invest in good lenses and camera equipment, though. If your pictures are not attractive, people aren’t going to take you seriously, much less take the time to read what you have to say. While paying for a custom-designed website upfront isn’t a must, you should purchase your own domain name (a minimal expense) and pick a clean layout that won’t confuse readers and is easy on the eyes.
STep Up YoUr SocIAl MeDIA GAMe
You can’t have a fashion blogger without an active social media presence. Instagram is all the rave at the moment and you should have an active with constant posts. A good majority of your followers will probably initiate from social media anyway. Even if you don’t have any scheduled blog posts, keep your followers interested by posting throwback style pictures or pictures of fashion related items.