Academy

THISDAY Style - - STYLE & DESIGN -

giv­ing the busi­ness owner great in­sight. 3. Share your ex­per­tise. Post lit­tle-known, fun facts in the form of ques­tions with a spe­cial of­fer pre­sented to the first per­son to an­swer cor­rectly. 4. Pro­vide value. While in­clud­ing fun posts that re­flect your per­son­al­ity is a must, it's im­por­tant to cre­ate con­tent that ben­e­fits your fol­low­ers. That can mean post­ing tips on best prac­tices, pro­vid­ing ac­cess to white papers, or of­fer­ing spe­cial deals on prod­ucts or ser­vices. 5. En­hance the re­wards for vir­tual check-ins. For a spe­cific pe­riod of time, dou­ble the points each time a cus­tomer checks in on Foursquare and triple the points each time he or she brings a friend. Their friends on so­cial net­works will see when they've checked in while you ex­pand your reach ex­po­nen­tially. 6. Cre­ate a Pin­ter­est board. Make sure the board has eye-catch­ing vi­su­als and run a con­test through it that will in­spire and re­ward cus­tomers for their par­tic­i­pa­tion. Be sure to en­cour­age them to re-pin and cre­ate their own boards that re­flect the ini­tial con­test for ad­di­tional so­cial am­pli­fi­ca­tion of your cam­paign. 7. Avoid syn­di­cated mes­sages. While you can use tools that al­low you to write one mes­sage and have it ap­pear on a va­ri­ety of so­cial me­dia out­lets, you risk los­ing the sin­cer­ity be­hind the mes­sage. You can use sim­i­lar lan­guage as you pro­mote your of­fer on dif­fer­ent sites; just be sure to change up the words while re­flect­ing the tone of each net­work. If you find that your cus­tomers are scat­tered across a va­ri­ety of net­works, fo­cus your ef­forts where they're most ac­tive. Not sure? Ask. Oth­er­wise, you may waste a lot of time skimming the sur­face of mul­ti­ple net­works with lit­tle re­sults. When small-busi­ness own­ers ap­ply these best prac­tices to so­cial me­dia en­gage­ment and pro­mo­tion, we'll likely see that al­ready im­pres­sive 72 per­cent suc­cess statis­tic con­tinue to rise. Culled from Amer­i­can ex­press.com and adapted Do you know any en­tre­pre­neur be­tween the ages of 18 and 40 with an in­spir­ing Busi­ness Story? @youwin_­con­nect youwin­con­nectng @youwin­con­nect

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