You, Your Im­age and Your Brand!

THISDAY Style - - STYLE & DESIGN - with Ngozi Princewill Utchay

Alot of peo­ple be­lieve that the more ex­po­sure you get, the “more of a brand” you be­ing seen every­where with ev­ery­one is per­haps good brand­ing? Is a per­sonal brand en­tirely hinged upon mas­sive ex­po­sure?

as jeff Be­zos fa­mously ( and cor­rectly) said, “Your brand is what other peo­ple say about you when you’re not in the room.” So whether you re­alise it or not, you al­ready have a brand. The ques­tion that is beg­ging to be an­swered is whether or not that brand cor­rectly re­flects who you are and what you stand for.

If the mas­sive ex­po­sure you re­ceive does lit­tle to com­mu­ni­cate what makes you unique or what dif­fer­en­ti­ates you within your space, then it is un­help­ful.

Worse still, there is a pos­si­bil­ity that peo­ple may even form mis­per­cep­tions about you based on an in­ac­cu­rate or un­clear com­mu­ni­ca­tion.

In cer­tain in­dus­tries, this may not mat­ter as much; all pub­lic­ity is good pub­lic­ity they say, but if you are us­ing your per­sonal brand to build a ca­reer in cer­tain sec­tors, then it is cru­cial that the peo­ple who you want to know about your com­pe­tence, have a very clear idea of who you are and the value you add.

In con­clu­sion, ex­po­sure serves your in­ter­est only if you al­ready have a clear and con­sis­tent per­sonal brand.

“Your brand is what other peo­ple say about you when you’re not in the room”

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