You, Your Image and Your Brand!
Alot of people believe that the more exposure you get, the “more of a brand” you are..so being seen everywhere with everyone is perhaps good branding? Is a personal brand entirely hinged upon massive exposure?
as jeff Bezos famously ( and correctly) said, “Your brand is what other people say about you when you’re not in the room.” So whether you realise it or not, you already have a brand. The question that is begging to be answered is whether or not that brand correctly reflects who you are and what you stand for.
If the massive exposure you receive does little to communicate what makes you unique or what differentiates you within your space, then it is unhelpful.
Worse still, there is a possibility that people may even form misperceptions about you based on an inaccurate or unclear communication.
In certain industries, this may not matter as much; all publicity is good publicity they say, but if you are using your personal brand to build a career in certain sectors, then it is crucial that the people who you want to know about your competence, have a very clear idea of who you are and the value you add.
In conclusion, exposure serves your interest only if you already have a clear and consistent personal brand.
“Your brand is what other people say about you when you’re not in the room”