10 BE­ING A DE­SIGNER

THISDAY Style - - COVER -

1. 10. You need more than looks to make it. A lot of peo­ple be­lieve that all fash­ion peo­ple do is wear fancy clothes. What no­body knows is, be­fore the par­ties come months of hard work, sleep­less nights and tears (a lot of tears). You need to know how to net­work An awe­some de­sign is of no use if you can’t cre­ate it or worse sell it. To make it pos­si­ble you need ac­cess to the right peo­ple – sup­pli­ers, man­u­fac­tur­ers, sales agents, re­tail­ers, stylists and mag­a­zines. Your fin­ish­ing is very key How do you set your­self apart ? Take time to be­come an ex­pert at it. Go to a fash­ion school and learn ev­ery­thing about the mak­ings of a gar­ment. Own your style Fig­ure out your iden­tity and the best way to send your mes­sage cre­atively. Find in­vestors Start­ing a la­bel is the easy part – Sus­tain­ing it is what kills you. A fash­ion house needs to be con­stantly pumped with money in or­der to sur­vive – es­pe­cially in the first five years of busi­ness. The more you suc­ceed the more money you need. If you truly want your own la­bel ei­ther start sav­ing, work for an es­tab­lished house, learn the ropes of the in­dus­try and once you have enough ex­pe­ri­ence and cap­i­tal, start your busi­ness! Live be­yond your last col­lec­tion Keep rein­vent­ing your­self and push­ing your bound­aries. True Busi­ness goes be­yond fash­ion shows Put­ting up a run­way show with a dra­matic ‘show­stop­per’ doesn’t au­to­mat­i­cally guar­an­tee fame and suc­cess. The ac­tual sales de­pend on pre and post show plan­ning. You have to start small, work steady, build a strong clien­tele and take your line to the run­way only when your com­pany is ready to grow. Prepa­ra­tion for fu­ture suc­cess Don’t ditch your projects but don’t miss out on cre­at­ing some­thing ex­cep­tional while you’re at it. Life­style change in or­der to keep up Project over­load, tight dead­lines, stiff com­pe­ti­tion, empty wal­lets and last minute disas­ters all come hand in hand with a ca­reer in fash­ion de­sign. Your work will take over your life (mostly in the be­gin­ning of your ca­reer).”The only way you can pre­vent your­self from go­ing crazy is to live a healthy and dis­ci­plined life. Hon­esty is the only way up Work hard and be true to your­self. If you’re hon­est in your work, it shows and peo­ple ap­pre­ci­ate you for it. The fash­ion in­dus­try is a bru­tally dif­fi­cult place to be but noth­ing beats the feel­ing of see­ing your ideas come to life and be ap­pre­ci­ated. Treat your staff well and build their trust. That way, they will give you their best ser­vice.

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