Vodka is a brand of Polish rye vodka produced and distributed by LVMH. Its the world’s first luxury vodka and flavored vodka collection, quadruple distilled exclusively from the finest rye. At the just conclude Arise Fashion Week the brand was in house to serve some of their finest cocktail to the discerning fashion crowd who had a variety of options to choose from. In this interview the marketing manager tells us more about the belvedere brand and why it was important for their brand to be synonymous with the Arise Brand.
Why did belevdere decided to sponsor the drinks at Arise Fashion Week?
Arise Fashion week is one the most prominent fashion platforms in the Africa. It was therefore an easy decision to associate a luxury brand like Belvedere with such an iconic platform. How many variants of Belvedere are available on the nigeria market?
Each variant of Belvedere is a representation of the substance, confidence and style of one the world’s best luxury vodkas. Presently, we have the Original Variant available in Nigeria with a couple of macerations in the pipeline. What special cocktails were created for the guest at the event?
Cocktails are fast becoming a key part of drinking culture in Nigeria and our vision is to have Belvedere at the heart of this revolution. The cocktails created for fashion week were Citrus Cosmopolitan, Belvedere Mule and Caipiroska. Each cocktail deliberately selected to accentuate the character of the vodka. Which will you say was a hit among them?
All our cocktails were a hit. However, the Caipiroska was amongst the ladies maybe because of its sweet finish. Follow Belvedere Nigeria on @belvederenigeria for more amazing vodka cocktails. If you were to describe the brands experince at the Arise Fashion Week what will you say? It was an amazing experience networking and interacting with the thought leaders and influencers of African Fashion in Lagos. We can’t wait for the next edition.