Vodka is a brand of Pol­ish rye vodka pro­duced and dis­trib­uted by LVMH. Its the world’s first lux­ury vodka and fla­vored vodka col­lec­tion, quadru­ple dis­tilled ex­clu­sively from the finest rye. At the just con­clude Arise Fash­ion Week the brand was in house to serve some of their finest cock­tail to the dis­cern­ing fash­ion crowd who had a va­ri­ety of op­tions to choose from. In this in­ter­view the mar­ket­ing man­ager tells us more about the belvedere brand and why it was im­por­tant for their brand to be syn­ony­mous with the Arise Brand.

Why did belevdere de­cided to spon­sor the drinks at Arise Fash­ion Week?

Arise Fash­ion week is one the most prom­i­nent fash­ion plat­forms in the Africa. It was there­fore an easy de­ci­sion to as­so­ciate a lux­ury brand like Belvedere with such an iconic plat­form. How many vari­ants of Belvedere are avail­able on the nige­ria mar­ket?

Each vari­ant of Belvedere is a rep­re­sen­ta­tion of the sub­stance, con­fi­dence and style of one the world’s best lux­ury vod­kas. Presently, we have the Orig­i­nal Vari­ant avail­able in Nige­ria with a cou­ple of mac­er­a­tions in the pipe­line. What spe­cial cock­tails were cre­ated for the guest at the event?

Cock­tails are fast be­com­ing a key part of drink­ing cul­ture in Nige­ria and our vi­sion is to have Belvedere at the heart of this rev­o­lu­tion. The cock­tails cre­ated for fash­ion week were Cit­rus Cos­mopoli­tan, Belvedere Mule and Caipiroska. Each cock­tail de­lib­er­ately se­lected to ac­cen­tu­ate the char­ac­ter of the vodka. Which will you say was a hit among them?

All our cock­tails were a hit. How­ever, the Caipiroska was amongst the ladies maybe be­cause of its sweet fin­ish. Fol­low Belvedere Nige­ria on @belved­erenige­ria for more amaz­ing vodka cock­tails. If you were to de­scribe the brands ex­per­ince at the Arise Fash­ion Week what will you say? It was an amaz­ing ex­pe­ri­ence net­work­ing and in­ter­act­ing with the thought lead­ers and in­flu­encers of African Fash­ion in La­gos. We can’t wait for the next edi­tion.

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