LANCOME UN­VEILS MY SHADE MY POWER CAM­PAIGN

THISDAY Style - - CONTENT - By Funke BaBs-kuFeji

Fol­low­ing its suc­cess in the uk, French lead­ers in cos­met­ics Lancome cap­i­tal­ized on the in­flu­ence of lead­ing women in Nige­ria to un­veil its Teinte Idole ul­tra Wear Foun­da­tion avail­able in 40 shades to the African mar­ket. The cam­paign ti­tled‘My Shade, My Power’fea­tures 46 lead­ing ladies and three hero­ines who share their per­sonal growth sto­ries.

The event took place at Tem­ple Muse in Vic­to­ria Is­land with most of the lead­ing ladies in at­ten­dance. Guests were wel­comed by Parisian Chic styled hostesses, ex­otic cock­tails and hors d’oeu­vres. While the Head In­ter­na­tional Make up Artist- David Co­ran­son Beaudu did live demon­stra­tions at the makeup pop up space, the MC for the evening - Eku Ede­wor, en­gaged the crowd on the line up of the event. Fi­nally the buzzing, stylish crowd were led through a tun­nel, to a trans­formed mag­i­cal space draped in leaves, pink lights, with a huge #Lan­comeNige­ria sign float­ing in the pool to un­veil the cam­paign video of pic­tures with the help of the Busi­ness De­vel­op­ment Man­ager, Sub Sa­ha­ran Africa- Cyrielle Gbadja.

This cam­paign is un­like any other Lancôme has done be­fore as the African cam­paign fo­cused on the diver­sity in beauty across var­i­ous ages.

FUNMI VIC­TOR OkIGBO

CYRIELLE GBADjA- & SUzIE MEYER- LANCOME PRODU

OMOYEMI AkERELE & zARA ODU

jULIET IBRAHIM

BEV­ERLY NAYA

AzUkA OGUjIUBA

kAY­LAH ONIWO

NDIDI OBIOHA

OzINNA ANU­MUDU

DENOLA GREY

FADE OGUNRO

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