When l was much younger,
my friends used to ask me to help them write love letters to their boyfriends. They felt I had a way with words... gift of the pen so to speak. This was way before social media and emojis took the thrill away from letter writing. Oh how l loved to play with words! In fact at some point l nursed the idea of being a poet who could penetrate into the deepest thoughts of man and evoke buried emotions. Till date, l admire people who can touch a cord either through their written word or the lyrics of their songs. Nowadays, the rhythm and beat of a song is what sells rather than the content. It’s more about commercial success as opposed to the message behind it. Be that as it may, there are artistes who are changing the narrative by embracing the unconventional route and singing songs that resonate and are mentally stimulating. They make you travel on their lane at their own pace. Sometimes their words hit you as you appreciate their impact. Their genre of music requires raw talent because they rely on the strength of their message to sell their music. They are usually eclectic in their approach and are sometimes not appreciated enough in the musical space. Watching them perform is like watching something unravel in the most fascinating manner before your very eyes. You are carried along and held afloat till the end of their performance. Not everyone appreciates or understands alternative music but those that love it are die-hard fans that tend to prefer something outside the norm. Since this genre of music does not have as broad an appeal, some are not as successful as their commercial counterparts as it takes a certain level of exposure to enjoy such music. In a few more years though, the market will get wider as alternative music garners more momentum. This should encourage upcoming artistes in this genre to harness their God given talent and not be deterred because there is huge potential for its future.
FASHION DIRECTOR/EXECUTIVE EDITOR