6 TIPS TO BE­COM­ING AN IN­STA­GRAM IN­FLU­ENCER

THISDAY Style - - CONTENT - BY KONYE CHELSEA NWABOGOR

Wel­come to the so­cial me­dia age, a time where you can make money (and a lot of it!) by sim­ply doc­u­ment­ing your dayto-day life. While blog­ging made this idea main­stream, it re­ally never had the im­pact that In­sta­gram has to­day. Specif­i­cally, in the last cou­ple years, we’ve seen more and more in­di­vid­u­als turn their daily lives into some­thing worth watch­ing, and some­thing worth pay­ing for!

So, what ex­actly are we talk­ing about? Well, In­sta­gram In­flu­encers of course! You know the ones. The beau­ti­ful girls rock­ing biki­nis in San­torin and the fash­ion for­ward men cov­ered head to toe in de­signer wears. Want to be one of them? Fol­low our tips be­low.

1. CAP­I­TAL­IZE ON YOUR UNIQUE­NESS

What makes you dif­fer­ent than ev­ery­one else on this earth? That’s what you need to fo­cus on and be will­ing to show ev­ery­one! This is what makes you spe­cial, sets you apart and makes an im­pact. In a sea of over 400,000,000 In­sta­gram users it’s im­por­tant that you set your­self apart. Find that unique­ness and FO­CUS on it! It may be un­com­fort­able at first but it’ll be worth it.

2. BARE IT ALL

Want to be­come an In­sta­gram In­flu­encer? Well then, ditch any in­se­cu­ri­ties you have and get ready to BARE IT ALL. The most suc­cess­ful In­sta­gram in­flu­encers to­day are the ones that let their au­di­ence in. They share all their ups, downs, good and bad, no holds barred! By be­ing open, hon­est and truly your­self, you cre­ate a space that makes peo­ple com­fort­able, trust­ing and happy to con­nect.

3. SHARE

Eat­ing break­fast at a swanky spot? Share it on In­sta­gram Sto­ries! Hav­ing a busi­ness meet­ing with a po­ten­tial

client? Record it and turn it into a Youtube video! Do­ing a photo shoot? Share the best im­ages to In­sta­gram and the out­takes to an In­sta­gram story! Cre­at­ing con­tent doesn’t have to be a headache. As a fol­lower we want to see EV­ERY­THING you’re do­ing, so sim­ply doc­u­ment­ing your day-to-day is enough to en­gage us and keep us want­ing more.

4. CHOOSE & STICK TO AN AES­THETIC

A sim­ple idea, yet a dif­fi­cult task to im­ple­ment. Pick­ing an aes­thetic and stick­ing to it can be tough but will be a ma­jor key to your suc­cess as an In­sta­gram in­flu­encer. Hav­ing a co­he­sive feed that guides your au­di­ence from one pic­ture to the next is how you keep peo­ple on your feed longer and en­gag­ing with each and ev­ery one of your posts

5. IN­VEST IN A HIGH QUAL­ITY CAM­ERA OR PHO­TOG­RA­PHER

Hav­ing qual­ity im­ages makes all the dif­fer­ence on In­sta­gram. Brands are look­ing for the best of the best to ac­cu­rately rep­re­sent their prod­ucts, ser­vices and lo­ca­tions. Be­cause of this, they’re not likely to work with some­one who strug­gles to cap­ture qual­ity im­ages so you def­i­nitely need to make this a pri­or­ity!

6. MAKE YOUR­SELF AVAIL­ABLE FOR SPON­SOR­SHIPS & COL­LAB­O­RA­TIONS

Make sure you have your email listed in your bio and are pre­pared to pro­vide so­cial stats to any com­pany that might reach out to you. Things like fol­lower growth, en­gage­ment rate, clicks on your link and monthly web­site traf­fic are all things brands might be cu­ri­ous about. You can add all the in­sights you have into a me­dia kit to eas­ily show off how awe­some you are! Now, don’t for­get… we all want to be of­fered spon­sor­ships, but re­mem­ber, don’t sell out! Only pro­mote things you truly be­lieve in and think your au­di­ence would ben­e­fit from. By hav­ing a stan­dard that you stick to, not only will you be more ap­peal­ing to brands, you’ll si­mul­ta­ne­ously build a strong and au­then­tic pres­ence!

BONANG MATHEBA ABI KOLA DAISI STELLA UZO BONANG MATHEBA

TOKE MAKINWA MIMI ONALAJA OZINNA ANUMUDU

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