10 NAMES TO KNOW IN FASHION
The fashion scene is relentlessly searching for the next big thing, whether it’s the newest pair of sneakers, a cult bag, the latest designer disrupting trends, a fresh model making waves on the catwalk, or a young photographer or stylist challenging the way we see clothes. It’s not that what’s to come is always better than what always exists; it’s just that we’re always looking to push the boundaries in the industry and show just how many facets of our lives that fashion really touches. In no particular order, we have rounded up some of the brands and the faces which we believe are worth knowing at the moment.
THE BRAND INFLUENCER 1 Ozinna Anumudu
From launching a new fashion brand or organising a lunch for a high-jewellery label, Ozinna Anumudu the chic managing director of Style Concierge has translated her poise and elegance into a full-time career. Follow her on Instagram, and you’d think she wears cocktail dresses, stilettos and perfectly coi ed hair at breakfast.
THE RED CARPET COUTURIERS 2 LDA
No major event in Nigeria passes by where you don’t see ladies beautifully clad in pieces from the eponymous brand Lanre da Silva Ajayi. The distinctive traits of her clothing are certainly the colors, so lively that they are capable of expressing with one single garment the identity of an amazing continent such as Africa, but also that edgy touch that is a byword of boldness and desire to stand out in the great range of world fashion.
3 Mai Atafo
Having honed his skills at Savile Row, Mai Atafo’s attention to detail is what sets him apart from the regular red carpet designer. His clothes, balance couture details with relaxed silhouettes—like and are made to be worn again and again.
THE READY TO WEAR LABELS 4 Meena
The brainchild of creative designer Uju Offiah, Meena is a brand that boasts stand out staples for any urban woman’s wardrobe. All her pieces are attention grabbing in their own right, and her collections usually offers a plethora of garments that elevate any look.
5 Gozel Green
In an industry largely driven by trends, Gozel Green is a breath of fresh air. With six collections released over roughly three years, the two brilliant minds behind the brand Sylvia Enekwe and Olivia Jude-Okoji have been able to continuously reimagine the things we wear. One thing that makes Gozel Green so good is their eccentricity; each collection comes with an edge, and is a beautiful blend of colours, textures, life experiences, artworks, nature, and culture.
THE MODERN DESIGNER 6 Kenneth Ize
Lagos-born designer Kenneth Ize (pronounced “ee-zay”) launched his eponymous label in Nigeria in 2013. It was a bold and “immediate” move; he had only just graduated from the University of Applied Arts in Vienna, where he studied design under Bernhard Willhelm. Now, five years later, he is definitely moving in the right direction. With a showroom in Paris for S/S19, a slot at Arise Fashion Week in Lagos, and stockists in Vienna, Switzerland and Nigeria (where the label is placed alongside Dries Van Noten and Céline), Ize is among a spate of Nigerian designers at the forefront of an African fashion boom.
7 Veronica Odeka
You can often spot Veronica at the front row of major fashion shows or on Arise Tv dishing all she knows style and fashion wise. She started out in the editorial room of Thisday Style Magazine, and has worked her way to becoming one of the best stylist in the country. As a trendsetter Veronica has transformed the looks of numerous female stars via her styling company Vane Style. Her instagram page also acts as a mini styling Bible for every girl who needs one or two tips on how to stand out fashion wise
8 Moses Ebite
Known for his bold red carpet style, Moses Ebite of Moashy Styling , styles some of the biggest red carpet risk takers in Nigeria. He has a penchant for turning freshfaced actresses into fullblown red carpet stars. With a list of well-established style stars as clients, all eyes are on definitely on Moses.
THE NIGERIANS ABROAD 9 Mobolaji Dawodu
Raised between Nigeria and the US, GQ Style Fashion Director Mobolaji Dodo has been styling for over 15 years and developed an impeccable eye for street casting and location scouting along the way. Some of his successes for the mens fashion magazine include the 2016 Fall Issue and 2017 Summer Issue featuring Hollywood actors Jared Leto and Brad Pitt. Son of a fashion business owner, Dawodu had never considered a career in fashion or styling prior in his life, until an internship at Dolce & Gabbana triggered a new interest within the industry.
10 Duro Olowu
Since arriving on the London fashion scene in 2004, Nigerian-born Duro Olowu has impressed the right people with his vibrant mix of African prints, seventies tailoring, and unlikely color combos. A highwaisted patchwork boho dress— known as the “Duro”—put the brand on the fashion map, and became a cult item in 2005 after being discovered by American Vogue editor Sally Singer and Julie Gilhart of Barneys.