10 NAMES TO KNOW IN FASH­ION

THISDAY Style - - CONTENT -

The fash­ion scene is re­lent­lessly search­ing for the next big thing, whether it’s the new­est pair of sneak­ers, a cult bag, the lat­est de­signer dis­rupt­ing trends, a fresh model mak­ing waves on the cat­walk, or a young pho­tog­ra­pher or stylist chal­leng­ing the way we see clothes. It’s not that what’s to come is al­ways bet­ter than what al­ways ex­ists; it’s just that we’re al­ways look­ing to push the bound­aries in the in­dus­try and show just how many facets of our lives that fash­ion re­ally touches. In no par­tic­u­lar or­der, we have rounded up some of the brands and the faces which we be­lieve are worth know­ing at the mo­ment.

THE BRAND IN­FLU­ENCER 1 Ozinna Anumudu

From launch­ing a new fash­ion brand or or­gan­is­ing a lunch for a high-jew­ellery la­bel, Ozinna Anumudu the chic man­ag­ing di­rec­tor of Style Concierge has trans­lated her poise and ele­gance into a full-time ca­reer. Fol­low her on In­sta­gram, and you’d think she wears cock­tail dresses, stilet­tos and per­fectly coi ed hair at break­fast.

THE RED CAR­PET COUTURIERS 2 LDA

No ma­jor event in Nige­ria passes by where you don’t see ladies beau­ti­fully clad in pieces from the epony­mous brand Lanre da Silva Ajayi. The dis­tinc­tive traits of her cloth­ing are cer­tainly the colors, so lively that they are ca­pa­ble of ex­press­ing with one sin­gle gar­ment the iden­tity of an amaz­ing con­ti­nent such as Africa, but also that edgy touch that is a by­word of bold­ness and de­sire to stand out in the great range of world fash­ion.

3 Mai Atafo

Hav­ing honed his skills at Sav­ile Row, Mai Atafo’s at­ten­tion to de­tail is what sets him apart from the reg­u­lar red car­pet de­signer. His clothes, bal­ance cou­ture de­tails with re­laxed sil­hou­ettes—like and are made to be worn again and again.

THE READY TO WEAR LA­BELS 4 Meena

The brain­child of cre­ative de­signer Uju Of­fiah, Meena is a brand that boasts stand out sta­ples for any ur­ban woman’s wardrobe. All her pieces are at­ten­tion grab­bing in their own right, and her col­lec­tions usu­ally of­fers a plethora of gar­ments that el­e­vate any look.

5 Gozel Green

In an in­dus­try largely driven by trends, Gozel Green is a breath of fresh air. With six col­lec­tions re­leased over roughly three years, the two bril­liant minds be­hind the brand Sylvia Enekwe and Olivia Jude-Okoji have been able to con­tin­u­ously reimag­ine the things we wear. One thing that makes Gozel Green so good is their ec­cen­tric­ity; each col­lec­tion comes with an edge, and is a beau­ti­ful blend of colours, tex­tures, life ex­pe­ri­ences, art­works, na­ture, and cul­ture.

THE MOD­ERN DE­SIGNER 6 Ken­neth Ize

La­gos-born de­signer Ken­neth Ize (pro­nounced “ee-zay”) launched his epony­mous la­bel in Nige­ria in 2013. It was a bold and “im­me­di­ate” move; he had only just grad­u­ated from the Univer­sity of Ap­plied Arts in Vi­enna, where he stud­ied de­sign un­der Bern­hard Will­helm. Now, five years later, he is def­i­nitely mov­ing in the right di­rec­tion. With a show­room in Paris for S/S19, a slot at Arise Fash­ion Week in La­gos, and stock­ists in Vi­enna, Switzer­land and Nige­ria (where the la­bel is placed along­side Dries Van Noten and Cé­line), Ize is among a spate of Nige­rian de­sign­ers at the fore­front of an African fash­ion boom.

7 Veron­ica Odeka

You can of­ten spot Veron­ica at the front row of ma­jor fash­ion shows or on Arise Tv dish­ing all she knows style and fash­ion wise. She started out in the ed­i­to­rial room of This­day Style Mag­a­zine, and has worked her way to be­com­ing one of the best stylist in the coun­try. As a trend­set­ter Veron­ica has trans­formed the looks of nu­mer­ous fe­male stars via her styling com­pany Vane Style. Her in­sta­gram page also acts as a mini styling Bible for ev­ery girl who needs one or two tips on how to stand out fash­ion wise

8 Moses Ebite

Known for his bold red car­pet style, Moses Ebite of Moashy Styling , styles some of the big­gest red car­pet risk tak­ers in Nige­ria. He has a pen­chant for turn­ing fresh­faced ac­tresses into full­blown red car­pet stars. With a list of well-es­tab­lished style stars as clients, all eyes are on def­i­nitely on Moses.

THE NIGE­RI­ANS ABROAD 9 Mobo­laji Da­wodu

Raised be­tween Nige­ria and the US, GQ Style Fash­ion Di­rec­tor Mobo­laji Dodo has been styling for over 15 years and de­vel­oped an im­pec­ca­ble eye for street cast­ing and lo­ca­tion scout­ing along the way. Some of his suc­cesses for the mens fash­ion mag­a­zine in­clude the 2016 Fall Is­sue and 2017 Sum­mer Is­sue fea­tur­ing Hol­ly­wood ac­tors Jared Leto and Brad Pitt. Son of a fash­ion busi­ness owner, Da­wodu had never con­sid­ered a ca­reer in fash­ion or styling prior in his life, un­til an in­tern­ship at Dolce & Gab­bana trig­gered a new in­ter­est within the in­dus­try.

10 Duro Olowu

Since ar­riv­ing on the Lon­don fash­ion scene in 2004, Nige­rian-born Duro Olowu has im­pressed the right peo­ple with his vi­brant mix of African prints, seven­ties tai­lor­ing, and un­likely color com­bos. A high­waisted patch­work boho dress— known as the “Duro”—put the brand on the fash­ion map, and be­came a cult item in 2005 af­ter be­ing dis­cov­ered by Amer­i­can Vogue ed­i­tor Sally Singer and Julie Gil­hart of Bar­neys.

Newspapers in English

Newspapers from Nigeria

© PressReader. All rights reserved.