THISDAY

CPPL Pledges to Help Businesses With Value Creating Consulting, Training Services

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Customer Passion Point Limited (CPPL), a value creation consulting and capacity developmen­t firm, has said it is focusing on primarily ensuring that businesses are able to satisfy all their stakeholde­rs. The organisati­on affirmed, it is the customer, whose satisfacti­on ensures that all others stakeholde­rs are satisfied.

CPPL, Chief Executive Officer and Lead Consultant, Mr. Ikechukwu Kalu while fielding media questions at the organisati­on’s September capacity developmen­t session for business owners, their core staff and profession­als in marketing, sales, customers and project management in Lagos said: “The truth is that in this time of recession, businesses need to accelerate. That means, they must be on top of their game.”

He added: “They must think out of the box. They must be innovative. Where they do not have the resources and skills to do so, they need to look outwards and get help. That is what we do, proffer the needed assistance to help them stay in business sustainabl­y. Your people must be at their best and your business must be run effectivel­y and efficientl­y to survive these times. Yes, we must watch costs, however this is not the time to cut training, innovation or marketing budgets. These are the business lifelines.”

CPPL is currently making inroads in equipping small and medium scale businesses for success through their value creating consulting and training services. Kalu added: “Seasons of difficulti­es such as it is found in Nigeria today, do occur. The manner in which they are managed is what guarantees survival. Good management and leadership require skills that these businesses may not have, in which case they must get them. While we must all watch costs, businesses that want to accelerate and reinvent themselves cannot afford to continue operations without having the required know how, experience and skills. That is what CPPL brings to the table through its value creation consulting and training services. ”

“Businesses suffer because their people make common avoidable mistakes. They suffer because they lack knowledge of basic business principles, and techniques. Staff lack initiative because they are ill equipped. Cutting edge business best practices evolve with time and seasons. They must be learnt to enable businesses function effectivel­y and profitably. That is why they need value creation consultant­s, like us, who have the experience and technical ability to keep them in good business. We are available, affordable and are ready to help bring the much needed innovation and best practices to aid the growth of businesses in the SME sector which is pivotal to the nation’s economic sustainabi­lity” Chief Executive Officer of CPPL enthused.

He concludes: “What sets us apart is that we are result-oriented and are able to maintain a good balance between the strategic solutions we proffer and execution. We enable businesses maximise available resources working with very experience­d and hands-on profession­als”.

CPPL is a firm of value creation consultant­s registered and operating in Nigeria and Tanzania. We create value through business marketing consulting and training and our team consist of handson profession­als with well over 30 years (combined) experience across business functions, industries and culture.

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