Bounce News Launches in Nige­ria with Per­son­alised App


Bounce news, a per­son­alised news plat­form has been launched in Nige­ria. The web­site is ded­i­cated to de­liv­er­ing on a daily ba­sis in­spir­ing and rel­e­vant sto­ries that are tai­lored to em­power the Nige­rian news con­sumers and give them a voice in the polity.

Ac­cord­ing to the man­age­ment, by study­ing search pat­terns and ac­tiv­i­ties on so­cial me­dia to know the kind of sto­ries that in­ter­est its read­ers, the news por­tal is able to make rec­om­men­da­tions while trans­form­ing ba­sic in­for­ma­tion into ap­plied in­tel­li­gence.

‘’With the Bounce app, users re­ceive news items which help them make in­formed de­ci­sions about their per­sonal lives, ca­reers and busi­nesses,’’ the man­age­ment said.

Speak­ing dur­ing the launch of the app in La­gos re­cently, Gen­eral Man­ager at Bounce News Good­luck Ik­poro said: When you first launch Bounce, you’ll be given the op­tion to se­lect which in­ter­ests you pre­fer to fol­low. This de­fines the ini­tial set of con­tent the plat­form will show to you. It will look at your pro­files and the con­tent you have pub­licly shared to find ad­di­tional in­ter­ests that could be rel­e­vant to you.”

He added that the news por­tal also analy­ses user ac­tiv­ity on the app to find out what kind of sto­ries they read or skip, and any ac­tion taken around sto­ries.

Each of these ac­tions teaches Bounce a little bit about users’ in­ter­ests and over time, it will get pretty good at pre­dict­ing which sto­ries you love.

Bounce News, which is al­ready pop­u­lar among Nige­ri­ans of var­i­ous de­mo­graph­ics, of­fers a range of ex­cit­ing news items that cuts across -pol­i­tics, en­ter­tain­ment, busi­ness, sports, fash­ion, ed­u­ca­tion, tech and law & crime.

Ac­cord­ing to the GM, un­like reg­u­lar news apps, the plat­form sig­nif­i­cantly im­proves the ex­pe­ri­ence of con­sum­ing news on the in­ter­net as it is de­signed to func­tion op­ti­mally on slower net­works or low data.

Newspapers in English

Newspapers from Nigeria

© PressReader. All rights reserved.