Mul­ti­choice gets book do­na­tions

Weekly Trust - - Entertainment - Chris Agabi

In a bid to pro­mote good read­ing habit among stu­dents, Mul­ti­Choice Nige­ria has re­ceived hun­dreds of books do­nated to the li­brary of its newly launched Mul­ti­Choice Tal­ent Fac­tory (MTF) Academy pro­ject.

The most re­cent in­stal­ment con­tains 300 books do­nated by Mr. Emeka Mba, former Di­rec­tor-Gen­eral of the Na­tional Broad­cast­ing Com­mis­sion (NBC), Mul­ti­choice said in a state­ment.

Ex­plain­ing why he made the do­na­tion, Mr. Mba said Mul­ti­Choice, through the MTF pro­ject, has re-writ­ten the nar­ra­tive of the cre­ative in­dus­try by in­vest­ing in the stu­dents of the Mul­ti­Choice Tal­ent Fac­tory Academy. He ad­vised stu­dents of the Academy on the im­por­tance of shar­ing knowl­edge.

“Shar­ing ideas and knowl­edge is key and knowl­edge is the only thing that you share, and it grows. You can­not be a good lawyer if you don’t read cases. So, if you want to be a good film­maker with im­pact­ful sto­ries to tell, you have to read” he said.

The books, which cover a vast range of sub­jects, in­clud­ing the Arts, bi­ogra­phies, au­to­bi­ogra­phies and con­tem­po­rary nov­els, were not the only books do­nated to the MTF Academy. Prior to Mr. Mba’s do­na­tion, many well-mean­ing in­di­vid­u­als and in­dus­try bod­ies such as Com­mit­tee for the Rel­e­vant Arts (CORA) do­nated 100 books, Lil­ian Amah, a movie pro­ducer and au­thor, re­cently do­nated 10 copies of her newly pub­lished book and Pro­fes­sor Abra­ham Li­nus, a former Dean of Ghana’s Na­tional Film and Tele­vi­sion In­sti­tute (NAFTI), also do­nated two copies of his book on vis­ual lit­er­acy.

Re­ceiv­ing the books on be­half of the MTF from Mr. Mba, the Chief Ex­ec­u­tive Of­fi­cer, (CEO), Mul­ti­Choice Nige­ria, Mr. John Ugbe, com­mended the former NBC D-G for the kind ges­ture. He ap­pealed to the MTF stu­dents to make good use of the op­por­tu­nity pre­sented by the books on a va­ri­ety of sub­jects, to dis­til ideas from. Ac­cord­ing to the CEO, the ideas the stu­dents gain by cul­ti­vat­ing good read­ing habits will en­rich their reper­toire of knowl­edge not just with the cre­ative in­dus­try but be­yond.

Also com­mend­ing the donors for their con­tri­bu­tions to the MTF pro­ject, the Academy Di­rec­tor MTF, Femi Odugbemi, urged the stu­dents to use their leisure time to gain knowl­edge, as this would add to their ‘ideas farm’.

Mul­ti­Choice Tal­ent Fac­tory is the flag­ship Cre­at­ing Shared Value pro­ject of Mul­ti­Choice. The MTF Academy stu­dents will be pro­vided with skill sets to de­velop their tal­ent, con­nect with in­dus­try pro­fes­sion­als and tell au­then­tic African sto­ries through a com­pre­hen­sive cur­ricu­lum com­pris­ing the­o­ret­i­cal knowl­edge and hands-on ex­pe­ri­ence in cin­e­matog­ra­phy, edit­ing, au­dio pro­duc­tion and sto­ry­telling.

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