Vik­ings on the Warpath in Sin­ga­pore

Vik­ings and star­tups have a lot in com­mon. Vik­ings raided and pil­laged coastal pop­u­la­tions for around 300 years and star­tups…

Norway-Asia Business Review - - Snapshots - STEVEN MILLWARD AND JU­DITH BALEA

Wait, let’s start this over. Vik­ings and star­tups are char­ac­terised by their met­tle and fight­ing spirit.

Also, they both in­clude many bearded men in their head­count I guess?

That, plus its Nordic her­itage in­spired NHST Me­dia Group to set up Vik­ingcu­ba­tor, an ac­cel­er­a­tion pro­gram in Sin­ga­pore. Work­ing to­gether with Sin­ga­pore­based in­vestor Co­coon Cap­i­tal, the Nor­we­gian me­dia firm held a pitch­ing com­pe­ti­tion, out of which one win­ning startup emerged. It will re­ceive men­tor­ing, in­vest­ment, and re­sources from the com­pany in a 120day pro­gram.

Not many specifics about the pro­gram are nailed down at the mo­ment, but NHST wants to get a feel of me­dia-re­lated star­tups it could help grow and po­ten­tially add to its in­ter­na­tional busi­ness.

“We felt that there was a real win­dow of op­por­tu­nity in fund­ing me­dia re­lated star­tups here since there are only a few other in­cu­ba­tors fo­cus­ing on this sec­tor,” says Leonard Opitz Stornes, man­ag­ing di­rec­tor of NHST Asia.

Here are the star­tups we thought were the most in­ter­est­ing, in the or­der they pitched. Scroll down to the bot­tom for the win­ner.

Vi­sion Strat­egy Sto­ry­telling is a video pro­duc­tion startup that wants to use data to cre­ate be­spoke con­tent for brands. It claims to do “ecosys­tem au­dit­ing” to find the best pos­si­ble au­di­ence for a par­tic­u­lar brand and then cre­ate con­tent that’s tai­lored to that au­di­ence. It’s cur­rently work­ing with Proc­ter & Gam­ble and is al­ready gen­er­at­ing rev­enue.

Emm­fer uses ar­ti­fi­cial

in­tel­li­gence to pro­vide an­a­lyt­ics in­sights for video, which is use­ful for ad­ver­tis­ing and pub­lish­ing. The sys­tem can pro­duce vi­sion heatmaps, time spent on videos, and other data that con­tent pub­lish­ers can ben­e­fit from.

Lifes­tak is an app for or­ga­niz­ing your sched­ule into clearly de­fined chunks of time. The startup was ini­tially en­vi­sioned as a con­sumer­fac­ing prod­uct but has also found trac­tion with en­ter­prises.

Anymap is a so­cial dis­cov­ery app in the vein of Yelp and FourSquare, which dis­tin­guishes it­self by show­ing you cu­rated web con­tent in­stead of un­re­li­able and mud­dled user re­views. The app uses your position on the map to search for rel­e­vant blog posts by its com­mu­nity about the spots you can visit.

Burmese Hearts is an edtech startup based in Myan­mar. It’s an on­line course mar­ket­place that of­fers a range of classes from soft­ware devel­op­ment to lan­guage cour­ses. It also or­ga­nized an edtech con­fer­ence in Yan­gon and works with Sin­ga­pore uni­ver­si­ties to re­fer stu­dents from Myan­mar.

AIChat is a chat­bots-as-aser­vice startup. It helps users build their own chat­bot for com­mer­cial busi­nesses. The plat­form works with Face­book Mes­sen­ger and in­cludes full sup­port from the startup to get things go­ing. And the win­ner was… Emm­fer was the startup that im­pressed the judges enough to grant it en­try into NHST’s ac­cel­er­a­tion pro­gram.

PHOTO: SHUTTERSTOCK

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