Pact signed to open Délifrance bak­ery, din­ing out­let

Muscat Daily - - NATION -

A pact to open the first Délifrance bak­ery and din­ing out­let in Oman was signed at Crowne Plaza Mus­cat on Thurs­day. The out­let is ex­pected to open by April 2018.

Lo­cal part­ners, sib­lings Ahmed and Maha al Baluchi, along with Ali al Lawati, signed the agree­ment with Michel Nguyen, in­ter­na­tional di­rec­tor of Re­tail Fran­chise, Délifrance.

Speak­ing on the oc­ca­sion, Ahmed said, “The con­cept is all day ca­sual French bistro fare served for break­fast, brunch, lunch, af­ter­noon tea and din­ner. We be­lieve it will do very well in Oman con­sid­er­ing the fact that the new gen­er­a­tion has had ex­po­sure to such con­cepts around the world and ex­pects sim­i­lar lev­els of qual­ity and ser­vice at home.”

Lawati said, “Be­sides hav­ing the Délifrance out­let, the part­ners will fo­cus on the dis­tri­bu­tion of baked goods to other busi­nesses as well as ca­ter­ing. We will have ac­cess to the en­tire range of Délifrance prod­ucts which will en­able us to of­fer a uni­form and con­stant qual­ity of sta­ples such as baguettes and crois­sants, and also in­tro­duce more spe­cialised baked goods.

“We’re hop­ing to open our first branch by April 2018. We are cur­rently look­ing for a high foot­fall, high vis­i­bil­ity, prime lo­ca­tion which of­fers an in­door/out­door seat­ing area.”

Maha be­lieves lo­cal tastes are changing, and there is room for

Ali al Lawati

im­prove­ment in the mar­ket.

“We want to bring the essence of French bak­eries and bistros in Oman. We aim to cre­ate a com­fort­able space for peo­ple to have their gath­er­ings while of­fer­ing a con­sis­tent level of food and ser­vice.”

Nguyen added, “Délifrance is a French com­pany with over three decades of ex­pe­ri­ence.We do French bak­ery/café style ca­sual din­ing, of­fer­ing French food to guests from early morn­ing to late evening. We have a pres­ence in over 80 coun­tries. Oman will be our third foray into the GCC mar­ket as we have a pres­ence in the UAE and Qatar.”

We are cur­rently look­ing for a high foot­fall, high vis­i­bil­ity, prime lo­ca­tion

(Mus­cat Daily)

Michel Nguyen (cen­tre) and Ali al Lawati (sec­ond from right) af­ter sign­ing the agree­ment

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