Michael Dell takes long view with ‘Dell 2.0’

Muscat Daily - - BUSINESS -

Aspen, US - Michael Dell’s first com­pany be­came the world’s largest maker of per­sonal com­put­ers. Now Dell says he is build­ing a broader tech­nol­ogy firm with sim­i­lar am­bi­tions.

Dell Tech­nolo­gies is the re­sult of the pri­vate buy­out of the orig­i­nal Dell com­puter firm, bol­stered by the mas­sive US$67bn deal for com­puter stor­age firm EMC and other soft­ware and ser­vices ac­qui­si­tions.

In­ter­viewed at the For­tune Brain­storm Tech con­fer­ence on Mon­day in Aspen, Colorado, Dell said the pri­vate model al­lows his firm to take a longer-term fo­cus to grow the com­pany.

“Right at the mo­ment we went pri­vate, we started gain­ing [mar­ket] share,” Dell said.

“We shifted our fo­cus for more three year, five year, ten year [plans], we in­vested heav­ily in R&D and in­no­va­tions... we stopped think­ing about the short term as much.”

Dell de­scribed the new firm - which some re­fer to as Dell 2.0 - as ‘the es­sen­tial in­fras­truc­ture com­pany’ for in­for­ma­tion tech­nol­ogy which can of­fer an ar­ray of busi­ness ser­vices and prod­ucts. The new Dell in­cludes EMC, which was the world’s largest com­puter stor­age firm, as well as cloud com­put­ing unit VMware and a stake in the soft­ware group Piv­otal.

While Dell de­clined to name his main com­peti­tors, he said that ‘ none of them have the unique set of ca­pa­bil­i­ties or the breadth that we have now’.

He noted that Dell Tech­nolo­gies can be a key player in a va­ri­ety of sec­tors be­cause of its strengths across the board - in data, soft­ware and hard­ware.

Asked about Ar­ti­fi­cial In­tel­li­gence (AI) com­peti­tors, Dell said, “When you have no data to put in AI, it doesn’t do any­thing. Then you need the com­put­ing de­vices.”

The new Dell won reg­u­la­tory ap­proval last year for the record buy­out of EMC, ac­cel­er­at­ing its move into the cloud and mo­bile com­put­ing mar­ket.

In 1984, Dell founded the per­sonal com­put­ing maker, which strug­gled amid a shift into smart­phones and tablets. He won the back­ing in 2013 of pri­vate-eq­uity firm Sil­ver Lake Part­ners to buy out other share­hold­ers to take the com­pany pri­vate.

Michael Dell

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