Qatar Air­ways launches Sum­mer Read­ing Pro­gramme

Muscat Daily - - PRESS RELEASES -

In hon­our of the tenth an­niver­sary of serv­ing the US and as part of the com­mit­ment to the lo­cal com­mu­ni­ties in which the air­line serves, Qatar Air­ways is dis­tribut­ing 10,000 books to New York City chil­dren.

The books are part of the ‘Qatar Air­ways Sum­mer Read­ing Pro­gramme’ with First Book, a non­profit so­cial en­ter­prise that pro­vides new, high­qual­ity books and re­sources to chil­dren in need.

Qatar Air­ways group chief ex­ec­u­tive, Ak­bar al Baker, said, “Qatar Air­ways is pleased to part­ner with First Book and to sup­port chil­dren and fam­i­lies in New York through the ‘Qatar Air­ways Sum­mer Read­ing Project.’ We value our shared vi­sion with First Book in en­cour­ag­ing bright fu­tures for com­mu­ni­ties in need, specif­i­cally sup­port­ing their chil­dren.

“As a global air­line, we recog­nise that it is our re­spon­si­bil­ity as a global cor­po­rate ci­ti­zen to as­sist the com­mu­ni­ties in which we serve. In pro­vid­ing the nec­es­sary ed­u­ca­tional re­sources to chil­dren and stu­dents to help them suc­ceed, we hope to ignite a life-long in­ter­est in ex­plor­ing both through the joy of read­ing and trav­el­ling.”

The First Book part­ner­ship aims to put books and ed­u­ca­tional re­sources into the hands of chil­dren from low-in­come fam­i­lies as well as ad­dress the is­sue of ‘sum­mer slide,’ wherein stu­dents’ ed­u­ca­tion lags due to the lack of ed­u­ca­tional en­gage­ment over sum­mer school hol­i­days.

Since the or­gan­i­sa­tion’s found­ing in 1992, First Book has dis­trib­uted more than 160mn books and ed­u­ca­tional re­sources to pro­grammes and schools serv­ing chil­dren from low-in­come fam­i­lies.

Kyle Zim­mer, pres­i­dent and CEO of First Book, said, “We are so grate­ful to Qatar Air­ways for their gen­er­ous do­na­tion of 10,000 books to un­der­served stu­dents in New York. But even more, we are in­spired by Qatar Air­ways com­mit­ment to spread­ing the joy of read­ing, and the pos­i­tive read­ing ex­pe­ri­ence it has cre­ated for these stu­dents, with mem­bers of their own com­mu­nity who care about their fu­tures.”

To launch the ini­tia­tive and to fur­ther reach out to the New York City com­mu­nity, Qatar Air­ways’ renowned cabin crew at­tended the event in Brook­lyn, where they dis­trib­uted the books and read to 100 chil­dren, shar­ing their ex­pe­ri­ences of liv­ing abroad as well as the value of ed­u­ca­tion and travel.

The crew also stayed in New York to cel­e­brate Qatar Air­ways’ spon­sor­ship of the NYC For­mula E ePrix, once again link­ing ed­u­ca­tion, tech­nol­ogy and com­mu­nity out­reach.

The ini­tia­tive aligns with Qatar Air­ways’ on­go­ing com­mit­ment to chil­dren’s ed­u­ca­tion through the ‘Ed­u­cate a Child’ pro­gramme. Qatar Air­ways con­tin­ues to sup­port the com­mu­ni­ties in which it serves via pro­grammes de­signed to in­spire a love for ex­plo­ration through read­ing and travel.

Last month, Qatar Air­ways an­nounced it has re­newed its part­ner­ship with the Ed­u­ca­tion Above All (EAA) Foun­da­tion’s pro­gramme, Ed­u­cate A Child (EAC), for the third con­sec­u­tive year. Since 2014, Qatar Air­ways has worked hand-in-hand with EAC to raise more than US$2.6mn for the pro­gramme. Ad­di­tion­ally, last year, 500 stu­dents each re­ceived their first book for the sum­mer, cour­tesy of Qatar Air­ways and the At­lanta Pub­lic Schools, to kick-start the ‘School’s Out, Read­ing Is In!’ pro­gramme.

Qatar Air­ways’ first flight to the US was on June28, 2007 to New York City, closely fol­lowed by ser­vice to Wash­ing­ton, D C the fol­low­ing month.

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