Zubair SEC mem­ber Al Rawaye al Shamikha launches new brand iden­tity

Muscat Daily - - PRESS RELEASES -

Zubair Small En­ter­prises Cen­tre (Zubair SEC) has cre­ated a new brand iden­tity for its mem­ber com­pany Al Rawaye al Shamikha small en­ter­prise.

The com­pany is founded and man­aged by Aliya Ab­dul­lah al Nah­bani, win­ner of Zubair SEC’s Di­rect Sup­port Pro­gramme for 2016. A strong and recog­nis­able brand can help a busi­ness be more suc­cess­ful, which is why Zubair SEC sug­gested cre­at­ing an ef­fec­tive brand iden­tity for Al Rawaye al Shamikha.

The new brand iden­tity was cre­ated and de­signed in close con­sul­ta­tion with Aliya. She was ad­vised to en­gage with stake­hold­ers in­clud­ing lo­cal com­mu­nity mem­bers, friends and fam­ily to get in­sight and feed­back on the new brand­ing be­fore its launch.

Al Rawaye al Shamikha is a poul­try farm com­pany and its third hi-tech barn in Nizwa was funded by the grant money re­ceived through Zubair SEC’s Di­rect Sup­port Pro­gramme. While its pro­duc­tion ca­pac­ity with pre­vi­ous two barns was 9,000 chick­ens per cy­cle, be­cause of the new ex­pan­sion, the pro­duc­tion has now in­creased to 13,500 chick­ens which is a surge by 50 per cent.

The space area of the new barn is larger than that of pre­vi­ous ones at 400m sq.

The new barn was built as per modern chicken farm­ing stan­dards by ap­ply­ing the Sand­wich Panel con­struc­tion method, which pro­vides ther­mal in­su­la­tion. It is im­por­tant to note that ther­mal in­su­la­tion pro­vides bet­ter en­vi­ron­ment for the chicken and saves elec­tric­ity.

The new barn also ap­plies au­to­matic ir­ri­ga­tion meth­ods sav­ing wa­ter con­sump­tion, as op­posed to man­ual meth­ods used for the ear­lier two barns. The new barn has ap­plied the lat­est health and safety stan­dards and proper spac­ing from other barns to pre­vent the trans­mis­sion of dis­eases if any.

Aliya said, “The sup­port that I have been re­ceiv­ing since I joined Zubair SEC has been of para- mount im­por­tance to the devel­op­ment and progress of my busi­ness. The team at Zubair SEC has been pay­ing at­ten­tion to every de­tail of my busi­ness op­er­a­tions and pro­vid­ing me with guid­ance and ad­vice on how to take my busi­ness for­ward and be able to com­pete in larger mar­ket scene.”

She added, “Our prod­ucts have es­tab­lished very high cred­i­bil­ity and pop­u­lar­ity in Nizwa, and with the new look and feel of the brand and proper brand­ing, we will be able to ex­pand our mar­kets and com­pete with other prod­ucts in the mar­ket.”

Ali Shaker, busi­ness ad­vi­sor at Zubair SEC, said, “Our pol­icy with all our Di­rect Sup­port Pro­gramme win­ners is to first and fore­most help them build a strong base for their busi­ness which will help achieve sta­bil­ity, scal­a­bil­ity and wider busi­ness devel­op­ment; an es­sen­tial build­ing block in that base is brand­ing. This brand of Al Rawaye al Shamikha in spe­cific was an ex­cel­lent ex­am­ple of joint ef­forts be­tween us and the mem­ber, as well as peer re­view and stake­holder en­gage­ment from both sides to re­ally be able to cre­ate and de­liver a brand that would echo well in the mar­kets.”

He added, “Aliya has been a very ac­tive and en­gaged mem­ber who takes all our ad­vice to heart and works hard to take her busi­ness for­ward and ap­ply all sug­ges­tions to achieve greater suc­cess.”

The Di­rect Sup­port Pro­gramme or­gan­ised by Zubair SEC has been pro­vid­ing sup­port and men­tor­ship to high-po­ten­tial young en­trepreneurs and busi­ness own­ers since 2013.

Zubair SEC will launch the fifth edi­tion of the Di­rect Sup­port Pro­gramme in a few months from now.

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