MUSCAT DAILY SUFFERING FROM MALL FATIGUE
The story of abandoning my only source of cardio - but don’t worry, I’m still shopping!
There used to be a sense of utmost relaxation that was almost therapeutic when I went to the mall almost biweekly with my fellow shopaholic bestie. I spent most of my Fridays with the girls enjoying a long day of shopping - interspersed with a heavy lunch and ending the day with something more exciting as a reward for a glorious haul in the sales.
But that was more than two years ago; now my cardio is mostly typing my order and straining my vision zooming in to see those finer details on websites. So here’s why I quit the malls:
Malls have been on the wane for years, as shoppers turn to e-commerce (which is easier) and outlets (which are cheaper). So many of these websites and gadget applications have special offers and discounts for signing up to their newsletters, first time shopping promotions or early bird offers.
Quick tip: Browse through a few websites before you purchase that handbag you’ve been eyeing and also go through their apps for competitive prices.
CONVENIENT & CUSTOMISED
The idea of being able to choose from a niche boutique conveniently located a few clicks (though many miles) away from me with a special touch and exclusive “just-for-me” products has certainly helped me curb my mall addiction. These customised outfits and accessories take on more meaning in a small city like Muscat, where you always run the risk of bumping into someone in that same dress from Zara.
Quick tip: Instead of shopping the same old brands online look for new bespoke boutiques who will create something just for you instead of a mass product.
Salesgirls bombarding you with multiple products, serpentine lines for paying for your purchase and, lets not forget, the struggle to find parking in the mall. The sensory overload of people all around the mall is intimidating and frustrating – the sheer volume of people around you, the noise and smells and queues everywhere. Especially during sales! I may be a patient person, but even I balk at waiting 30 minutes in crowded stores for a dressing room, then another 30 minutes in line to pay – all to buy one skirt!
Quick tip: Online sales getting you a little overheated and turning your head with the sheer number of options? Relax with a nice cold drink or a mug of green tea while you browse.
TIS’ THE FUTURE
It was a Golden Age of shopping, which lasted until a new Golden Age came along, courtesy of the Internet. Besides that, hanging out on social media is beginning to replace hanging out in shopping malls for many teenagers.
Quick tip: Get used to this before your neighbourhood malls shuts down! So, I save money, time and effort while shopping! And what about ending the day with my bestie, you ask? We still catch up every week – it’s just that this time our focus is on discussing what we bought online.
I’ve reached my saturation point with the fast fashion available in my neighbourhood mall. As a new-age shopper I have every retail store in the world just a key-tap away. So many of these websites source some of the most niche brands and deliver them to a remote town. Why, then, would anyone spend the time and money to travel to, and shop through, the malls? Besides, I’ve quite understood fabrics and fits simply by looking at the models and zooming in for more details, so I’m not so hung up on the tactile feel of the product.
Quick tip: If the website offers a video version of the product, make sure you check it out. It’ll help you gauge the fluidity and silhouette of the garment.