MUS­CAT DAILY SUF­FER­ING FROM MALL FA­TIGUE

The story of aban­don­ing my only source of car­dio - but don’t worry, I’m still shop­ping!

Muscat Daily - - FEATURES -

There used to be a sense of ut­most re­lax­ation that was al­most ther­a­peu­tic when I went to the mall al­most bi­weekly with my fel­low shopa­holic bestie. I spent most of my Fri­days with the girls en­joy­ing a long day of shop­ping - in­ter­spersed with a heavy lunch and end­ing the day with some­thing more ex­cit­ing as a re­ward for a glo­ri­ous haul in the sales.

But that was more than two years ago; now my car­dio is mostly typ­ing my order and strain­ing my vi­sion zoom­ing in to see those finer de­tails on web­sites. So here’s why I quit the malls:

COM­PET­I­TIVE PRICES:

Malls have been on the wane for years, as shop­pers turn to e-com­merce (which is easier) and out­lets (which are cheaper). So many of these web­sites and gad­get ap­pli­ca­tions have spe­cial of­fers and dis­counts for sign­ing up to their newsletters, first time shop­ping pro­mo­tions or early bird of­fers.

Quick tip: Browse through a few web­sites be­fore you pur­chase that hand­bag you’ve been eye­ing and also go through their apps for com­pet­i­tive prices.

CON­VE­NIENT & CUS­TOMISED

The idea of be­ing able to choose from a niche bou­tique con­ve­niently lo­cated a few clicks (though many miles) away from me with a spe­cial touch and exclusive “just-for-me” prod­ucts has cer­tainly helped me curb my mall ad­dic­tion. These cus­tomised out­fits and ac­ces­sories take on more mean­ing in a small city like Mus­cat, where you al­ways run the risk of bump­ing into some­one in that same dress from Zara.

Quick tip: In­stead of shop­ping the same old brands on­line look for new be­spoke bou­tiques who will cre­ate some­thing just for you in­stead of a mass prod­uct.

SEN­SORY OVER­LOAD

Sales­girls bom­bard­ing you with mul­ti­ple prod­ucts, ser­pen­tine lines for pay­ing for your pur­chase and, lets not for­get, the strug­gle to find park­ing in the mall. The sen­sory over­load of peo­ple all around the mall is in­tim­i­dat­ing and frus­trat­ing – the sheer vol­ume of peo­ple around you, the noise and smells and queues ev­ery­where. Es­pe­cially dur­ing sales! I may be a pa­tient per­son, but even I balk at wait­ing 30 min­utes in crowded stores for a dress­ing room, then an­other 30 min­utes in line to pay – all to buy one skirt!

Quick tip: On­line sales get­ting you a lit­tle over­heated and turn­ing your head with the sheer num­ber of op­tions? Re­lax with a nice cold drink or a mug of green tea while you browse.

TIS’ THE FU­TURE

It was a Golden Age of shop­ping, which lasted un­til a new Golden Age came along, cour­tesy of the In­ter­net. Be­sides that, hang­ing out on so­cial me­dia is be­gin­ning to re­place hang­ing out in shop­ping malls for many teenagers.

Quick tip: Get used to this be­fore your neigh­bour­hood malls shuts down! So, I save money, time and ef­fort while shop­ping! And what about end­ing the day with my bestie, you ask? We still catch up every week – it’s just that this time our fo­cus is on dis­cussing what we bought on­line.

MORE OP­TIONS:

I’ve reached my sat­u­ra­tion point with the fast fash­ion avail­able in my neigh­bour­hood mall. As a new-age shop­per I have every re­tail store in the world just a key-tap away. So many of these web­sites source some of the most niche brands and de­liver them to a re­mote town. Why, then, would any­one spend the time and money to travel to, and shop through, the malls? Be­sides, I’ve quite un­der­stood fab­rics and fits sim­ply by look­ing at the models and zoom­ing in for more de­tails, so I’m not so hung up on the tac­tile feel of the prod­uct.

Quick tip: If the web­site of­fers a video ver­sion of the prod­uct, make sure you check it out. It’ll help you gauge the flu­id­ity and sil­hou­ette of the gar­ment.

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