Bank So­har fo­cuses on road safety as part of ‘Rakiz Wa Sooq’ cam­paign, rolls out safety tip for July

Muscat Daily - - PRESS RELEASES -

Bank So­har’s road safety cam­paign ‘Rakiz Wa Sooq’ con­tin­ues to gain mo­men­tum for the vi­tal is­sue of traf­fic and road safety un­der its 2017 slo­gan ‘I Pledge for Our Chil­dren’. The bank pe­ri­od­i­cally shares im­por­tant and ef­fec­tive tips on a monthly ba­sis to en­cour­age driv­ers to adopt road safety prac­tices to keep Oman’s roads safe for the gen­eral pub­lic and specif­i­cally for chil­dren.

This month, the bank shares tips for driv­ers to be cau­tious while driv­ing in res­i­den­tial ar­eas as chil­dren might be play­ing out­side their homes dur­ing sum­mer hol­i­days. Bank So­har is keen on alert­ing par­ents and driv­ers to drive care­fully while cruis­ing through res­i­den­tial ar­eas since these places are al­most al­ways fre­quented by chil­dren.

Em­pha­sis­ing the im­por­tance of the road safety mes­sage, Mu­nira Ab­dulnabi Macki, GM of Hu­man Re­sources and Cor­po­rate Sup­port at Bank So­har, said, “As a com­mu­nity-ori­ented bank, Bank So­har pri­ori­tises the lives and safety of the cit­i­zens. Since its in­cep­tion, the bank has been a strong votary for spread­ing the mes­sage on re­spon­si­ble driv­ing and road safety. This month, we want to re­in­force the prac­tice of driv­ing care­fully through res­i­den­tial neigh­bour­hoods, drive­ways or park­ing lots, in short, any place where there is a like­li­hood of chil­dren play­ing. Some pre­cau­tion­ary mea­sures that we, as adults, can adopt are driv­ing at lower speeds, honk­ing to an­nounce that a ve­hi­cle is ap­proach­ing, us­ing the ve­hi­cle’s left and right indicators or the hazard light, if needed.”

Bank So­har has de­vel­oped an ef­fec­tive and unique strat­egy that uses chil­dren as am­bas­sadors to de­liver its mes­sages on road safety. “Some­times im­por­tant in­for­ma­tion on road safety car­ries more im­pact and weight when we hear it from our chil­dren. It is also a way to em­power them from an early age with knowl­edge on traf­fic rules and safety mea­sures while trav­el­ling in a ve­hi­cle or while play­ing out­side the house,” added Mu­nira.

Since its com­mence­ment over a year ago, the ‘Rakiz Wa Sooq’ road safety cam­paign had a tremen­dous im­pact on the com­mu­nity with its mes­sages on road safety. In launch­ing it, Bank So­har has de­vel­oped a unique and ef­fec­tive method to en­sure that road safety re­mains paramount in the mind of every mo­torist, driver and pedes­trian. In Novem­ber 2016, the bank was awarded the ‘Best Pub­lic Aware­ness Cam­paign Mid­dle East Road Safety’ award for the ‘Rakiz Wa Sooq’ road safety cam­paign at the IQPC Mid­dle East - Qatar Trans­port Safety Awards.

Bank So­har not only ac­tively pro­motes road safety but it also holds the dis­tinc­tion of be­ing a pi­o­neer for the cause in the bank­ing sec­tor, lead­ing nu­mer­ous aware­ness drives on the sub­ject in school zones and ed­u­ca­tion in­sti­tu­tions. Right from in­cep­tion, the bank has spear­headed sev­eral re­lated ini­tia­tives and ac­tiv­i­ties that have suc­cess­fully spread aware­ness on the sub­ject. Bank So­har has also or­gan­ised traf­fic safety and aware­ness cam­paigns with the Royal Oman Po­lice and ORSA.

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