Suhail Bahwan Automobiles launches DETA Batteries
Suhail Bahwan Automobiles has unveiled DETA Batteries, an allrounder for most modern vehicles, standard equipment and everyday driving at a special event. DETA Batteries are made in Germany by Exide Technologies, one of the largest manufacturers of lead-acid batteries in Europe.
Keeping in line its business growth objective, Suhail Bahwan Automobiles partnered with Exide Technologies at an exclusive event organised recently to launch DETA Batteries. The official launch ceremony held at the Crowne Plaza Hotel was attended by Federico Montessori, senior director Europe and Middle East, Madhusudan Chari, sales director MEA, Rajib Chakraborty, country sales manager for Exide Technologies, Ahmed Bahwan, chairman, Bahwan International Group Holding, Divyendu Kumar, managing director, Bahwan International Group Holding, and senior representatives from Bahwan International Group Holding.
Ahmed Bahwan said, “We are delighted to enter into this partnership with Exide Technologies. Exide’s DETA batteries are world famous for their superior quality and are used in various types of European and Japanese cars, trucks, motorcycles and various agricultural machineries.
“DETA batteries meet the highest quality standards and we are happy to bring that to Oman.”
Kumar said, “It is a well known fact that DETA batteries are able to meet the uncompromising requirements of carmakers and give them confidence in the quality of its products. We are happy to have selected the powerful manufacturers of batteries as our partner, knowing that the quality of their products meets the standards that we set for ourselves.”
The brand DETA was founded in 1949 in Germany and was subsequently acquired by Exide Technologies in 1997. The brand has a very strong presence and is distributed in more than 60 countries in Europe, the Middle East and Africa.
The brand DETA covers batteries of different applications and also brings to the forefront batteries with advanced technology such as AGM and EFB for Start Stop applications in light vehicles and High Vibration resistant (HVR) batteries in commercial range for the Oman market.
Exide Technologies, with operations in more than 80 countries and more than 125 years of history, is one of the world’s largest producers and recyclers of lead-acid batteries. Exide Technologies has set up a new state-of-the-art battery manufacturing facility in National Industries Park (Technopark), Dubai, UAE as part of its commitment to deliver superior products and services to its clients and end users in the MENA region, with focused approach to GCC markets.
Exide Technologies develops state-of-the-art energy storage solutions for the automotive and industrial market.
Leading car, truck and lift truck manufacturers trust in Exide Technologies as an original equipment supplier. Exide Transportation manufactures batteries for light and commercial vehicles as well as agricultural and marine leisure applications.
Exide’s engineers have always been at the forefront of bringing important innovations to the industry. Exide’s ISO/TS-certified manufacturing facilities ensure that customers receive products that are produced with maximum efficiency and fulfill the highest quality standards, while minimising impact on the environment.
Suhail Bahwan Automobiles is a flagship company of the business conglomerate Suhail Bahwan Automotive Group. Suhail Bahwan Automobiles (SBA) exclusively deals in the Nissan, Renault and Infiniti range of vehicles in Oman.
Established in 2003, the group is spread over the sultanate with 20 showrooms, 23 service centres and 34 parts out- lets. With this infrastructure, SBA has further built upon its legacy of trust, superior customer service and value-for-money proposition to customers.
SBA today ensures 98 per cent parts availability at all times and has been ranked as one of the top automobile companies in GCC in terms of customer satisfaction.