Zubair Small En­ter­prises Cen­tre cre­ates new brand iden­tity for mem­ber’s prod­uct, Al Mazaj Cof­fee

Muscat Daily - - PRESS RELEASES -

With an in­ten­tion to make the prod­uct more vis­i­ble, Zubair Small En­ter­prises Cen­tre (Zubair SEC) has worked on cre­at­ing brand iden­tity for a new prod­uct of its mem­ber Naser Said Mo­hammed al Ha­jri, founder and part­ner of Mod­ern Na­ture World com­pany, a win­ner of Zubair SEC’s Di­rect Sup­port Pro­gramme.

The new prod­uct is Omani cof­fee called Mazaj (Ara­bic word for mood), pre­pared and packed in Oman. Ha­jri has been ac­tive in the whole­sale busi­ness and has been run­ning his cof­fee whole­sale busi­ness for some time.

This brand iden­tity and prod­uct launch ex­er­cise comes as part of Zubair SEC’s ef­forts to en­cour­age its mem­bers to adopt and launch Omani prod­ucts that have the po­ten­tial to grow and reach wider mar­kets.

Ha­jri said, “The launch of the new brand and pack­ag­ing de­sign for Al Mazaj Cof­fee is the first step to bet­ter mar­ket and pro­mote our prod­uct. The brand and de­sign work has been worked on closely with the Zubair SEC team as part of their sup­port and guid­ance in the area of mar­ket­ing strate­gis­ing and busi­ness de­vel- op­ment. The new brand will help en­hance the po­si­tion­ing of our prod­uct in the sul­tanate and bet­ter pro­mote Omani cof­fee out­side the coun­try. We thank Zubair SEC for their con­tin­u­ous sup­port and their sin­cer­ity in ex­tend­ing all pos­si­ble ef­forts to Omani en­trepreneurs and SME own­ers.”

Lina Hus­sein, head of Com- mu­ni­ca­tion and So­cial Im­pact, said, “We are very pleased to be launch­ing this new prod­uct and brand for our mem­ber Ha­jri. The prod­uct has been run­ning in the mar­kets for some time, and we re­alised that it needs proper brand­ing and iden­tity cre­ation to al­low it to scale up to wider mar­kets.”

She added, “Work­ing with Ha­jri has been a very en­cour­ag­ing ex­pe­ri­ence, given his lo­cal in­sight, ex­pe­ri­ence in the whole­sale busi­ness and ea­ger­ness to achieve growth with his busi­ness; the new brand brings to his cof­fee prod­uct the re­quired edge that could help it sell com­pet­i­tively from the shelves of rep­utable re­tail stores.”

Zubair SEC has helped its mem­bers with re­brand­ing ef­forts in the past too, amongst var­i­ous other sup­port ser­vices. Zubair SEC has al­ways been at the fore­front in as­sist­ing am­bi­tious star­tups and en­trepreneurs to grow as­sertively. Through Zubair SEC, its mem­bers have been hav­ing bet­ter ac­cess to knowl­edge, ex­per­tise and un­der­stand­ing of the mar­ket.

Zubair SEC’s Di­rect Sup­port Pro­gramme re­wards mem­bers who prove through­out their work with the cen­tre their com­mit­ment to­wards suc­cess and ded­i­ca­tion in ap­ply­ing the con­sul­tancy and ad­vice pro­vided to them by the Zubair SEC team. Se­lected mem­bers re­ceive additional di­rect ad­vi­sory and con­sul­tancy ser­vices.

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