A’Saffa Foods ‘Let Us Achieve Their Dreams-4’ CSR initiative brings smiles on faces of 22 children
A’Saffa Foods is the sultanate's largest fully integrated poultry giant; its ‘Let Us Achieve Their Dreams-4’ CSR initiative has come to a close, leaving a smile on the faces of 22 children this year. The one-of-its-kind annual gesture has helped bring to life the dreams of children living in special care homes by garnering an overwhelming support from Facebook users throughout the sultanate and beyond.
The ‘Let Us Achieve Their Dreams-4’ campaign by A’Saffa Foods works towards the milestone of positively impacting the lives of children. The initiative began with helping five children achieve their dreams in year one of the initiative. The company decided to extend the same to ten children in the last two years. With the initiative getting bigger with each passing year, A’Saffa Foods is delighted that ‘Let Us Achieve Their Dreams-4’ extended its helping hand to 22 children this year.
To participate and do their bit towards fulfilling the dreams of the 22 selected children (belonging to the age group of 5 to 7 years) this year, patrons and visitors on the A’Saffa Foods Facebook page had to ‘like’ the brand’s post with the theme ‘Let Us Achieve their Dreams 4’. Every ‘like’ generated 100bz that was donated by A’Saffa Foods towards presents (iPads and PlayStations) for the children including Ali, Bader, Hamza, Issa, Jasim, Yasir, Younis, Sami, Suliman, Sultan, and Asma.
Sidhartha Lenka, head of Marketing and Sales, said, “We were delighted to see the faces of the children lit up in a smile on receiving the presents of their choice. The ‘Let Us Achieve Their Dreams’ social responsibility initiative was conceptualised with the aim to do something a little more meaningful during the season of giving. Since we believe that children are an integral part of the society and the future of tomorrow, the initiative focuses on helping them lead better lives by making their dreams come true year on year.”
A’Saffa Foods has always been known for going beyond its passion of being the sultanate’s largest fully integrated poultry project, snacks and allied foods producer. The company has always been known for contributing towards social development and improving the quality of life of those in need.