KR so­cial de­vel­op­ment arm Eshraqa de­clares Ra­madan con­test win­ner

Muscat Daily - - PRESS RELEASES -

Eshraqa, KR so­cial de­vel­op­ment arm, has an­nounced the win­ner of its re­cently con­cluded Ra­madan so­cial me­dia con­test. The con­test formed part of com­mu­nity- and youth-driven ini­tia­tives launched by Eshraqa di­rected at reach­ing out to Oman’s di­verse cul­tural de­mo­graphic.

Nailesh Khimji, di­rec­tor, KR, said, “Com­mu­nity well-be­ing is one of the key pil­lars of Eshraqa; the other two are ed­u­ca­tion and health. It has been our con­stant en­deav­our to en­gage with our lo­cal com­mu­ni­ties, un­der­stand their needs and em­power them on a long-term ba­sis. So­cial me­dia is one of the most pop­u­lar ways and a pow­er­ful tool to con­nect with the youth and com­mu­nity at large.”

Over 4,000 par­tic­i­pants logged into the con­test on all Eshraqa’s so­cial me­dia chan­nels via Face­book, Twit­ter and In­sta­gram, ea­ger to win the new iPhone 7 at the end of the three­week com­pe­ti­tion run. All they had to do was post Ra­madan greetings and tag three friends in their posts. The lucky win­ner was She­hab Ha­mad al Salmi who was picked through a lucky draw at the close of the con­test on In­sta­gram.

Thank­ing Eshraqa for the host­ing such in­ter­ac­tive events, Salmi said, “The con­test was a lot of fun and it helped us con­nect with so many peo­ple. I am glad to be the lucky win­ner and wish to thank Eshraqa for the op­por­tu­nity and for cre­at­ing such an open plat­form for the youth to com­mu­ni­cate with one an­other. I am happy to un­der­stand that the Eshraqa Ra­madan con­test gave us the chance to par­tic­i­pate in a the­matic con­test.”

Eshraqa, KR so­cial de­vel­op­ment arm, con­tin­ues to fo­cus on em­pow­er­ing com­mu­ni­ties in Oman. Its var­i­ous ini­tia­tives pro­vide the nec­es­sary tools to de­velop the ca­pa­bil­i­ties of the so­ci­ety’s mem­bers by cre­at­ing an ap­pro­pri­ate en­vi­ron­ment to en­hance pro­duc­tiv­ity, cre­ativ­ity and stan­dard of liv­ing. It ac­com­plishes these so­cio-eco­nomic goals by work­ing closely with not-for-profit as­so­ci­a­tions as well as the gov­ern­ment sec­tor.

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