KR social development arm Eshraqa declares Ramadan contest winner
Eshraqa, KR social development arm, has announced the winner of its recently concluded Ramadan social media contest. The contest formed part of community- and youth-driven initiatives launched by Eshraqa directed at reaching out to Oman’s diverse cultural demographic.
Nailesh Khimji, director, KR, said, “Community well-being is one of the key pillars of Eshraqa; the other two are education and health. It has been our constant endeavour to engage with our local communities, understand their needs and empower them on a long-term basis. Social media is one of the most popular ways and a powerful tool to connect with the youth and community at large.”
Over 4,000 participants logged into the contest on all Eshraqa’s social media channels via Facebook, Twitter and Instagram, eager to win the new iPhone 7 at the end of the threeweek competition run. All they had to do was post Ramadan greetings and tag three friends in their posts. The lucky winner was Shehab Hamad al Salmi who was picked through a lucky draw at the close of the contest on Instagram.
Thanking Eshraqa for the hosting such interactive events, Salmi said, “The contest was a lot of fun and it helped us connect with so many people. I am glad to be the lucky winner and wish to thank Eshraqa for the opportunity and for creating such an open platform for the youth to communicate with one another. I am happy to understand that the Eshraqa Ramadan contest gave us the chance to participate in a thematic contest.”
Eshraqa, KR social development arm, continues to focus on empowering communities in Oman. Its various initiatives provide the necessary tools to develop the capabilities of the society’s members by creating an appropriate environment to enhance productivity, creativity and standard of living. It accomplishes these socio-economic goals by working closely with not-for-profit associations as well as the government sector.