Pak­istani taxi app of­fers ride with a mar­riage match­maker

Muscat Daily - - WORLD -

Is­lam­abad, Pak­istan - A Pak­istan app-based taxi ser­vice has launched an un­usual add on, of­fer­ing pas­sen­gers the chance to share their ride with a mar­riage match­maker.

Users in Pak­istan woke on Wed­nes­day to an un­ex­pected no­ti­fi­ca­tion from Ca­reem - an Uber-like taxi hail­ing app pop­u­lar in Mus­lim coun­tries: Have a ‘rishta aunty’ ac­com­pany you dur­ing your ride.

Rishta aun­ties, as mar­riage match­mak­ers are known in South Asia, keep de­tailed records of el­i­gi­ble men and women - from ed­u­ca­tion level and salary, to height, weight and even skin tone - and will set you up with your fu­ture spouse, for a fee. Usu­ally por­trayed in pop­u­lar cul­ture as be­spec­ta­cled women with a clip­board of names and an an­cient Nokia mo­bile, the aun­ties have had an up­date thanks to Ca­reem.

The ‘rishta’ ser­vice - which has only been rolled out for two days in two cities in Pak­istan - quickly had the coun­try’s vo­cal Twit­terati on over­drive. Many were spec­u­lat­ing that it was just a mar­ket­ing ploy by the taxi app ser­vice. Ca­reem Pak­istan quickly de­fended the move as a le­git­i­mate ser­vice.

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