Tesla be­gins to de­liver ‘Model 3’

Muscat Daily - - BUSINESS -

Fremont, US - Tesla be­gan de­liv­er­ing on a dream to make an elec­tric car for the masses, rolling out the first of its keenlyawaited ‘Model 3’ cars, aim­ing to dis­rupt a world ac­cus­tomed to au­to­mo­biles pow­ered by pol­lu­tion-spew­ing fos­sil fuel.

An ini­tial batch of the ‘Model 3’ cars that rolled out of the Tesla plant in Fremont, Cal­i­for­nia late on Fri­day were given to cus­tomers, most of whom were em­ploy­ees of the com­pany.

Tesla founder and chief Elon Musk pro­claimed it a great day for the com­pany, say­ing the goal was to make a ter­rific elec­tric car ‘that ev­ery­one can buy’. Musk starred in a cer­e­mony at the plant de­liv­er­ing the first batch to their own­ers.

“It’s the best car for its cost, ei­ther elec­tric or gaso­line,” he said.

Pro­duc­tion of the elec­tric car aimed at the broader mar­ket - with a start­ing price of US$35,000 - will ramp up quickly, ac­cord­ing to Musk, with 100 in Au­gust and 1,500 or more in Septem­ber.

Tesla aims to pro­duce 5,000 units of the ‘Model 3’ a week this year, and 10,000 units a week in 2018.

Tesla al­ready sells ‘S’ and ‘X’ model elec­tric cars, but with a start­ing price of US$80,000 they have been seen as wheels for the wealthy.

The ‘Model 3’ sil­hou­ette re­sem­bles that of the ‘Model S’, but the new elec­tric ride is smaller with a sim­pler de­sign.

The ve­hi­cle’s bat­tery was de­signed to keep it go­ing for ‘at least 345km’ be­fore need­ing to be recharged, ac­cord­ing to Tesla. A bat­tery with a longer range is avail­able for more money.

Musk has men­tioned in Tesla earn­ings calls that while early mod­els were packed with in­no­va­tive en­gi­neer­ing, they caused vex­a­tion on the as­sem­bly line.

The ‘Model 3’, he said, was de­signed from the out­set with mass pro­duc­tion in mind to push down cost and crank cars out quickly.

More than a half-mil­lion cus­tomers have placed de­posits to get on the wait­ing list for the ‘Model 3’, and any­one want­ing one will have to wait at least un­til 2018.

“De­mand is not a chal­lenge there,” Musk said, not­ing that most of the or­ders have been in the US.

An ini­tial batch of the ‘Model 3’ cars were given to cus­tomers, most of whom were em­ploy­ees of Tesla

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