Alfardan Motors launches Maserati certified pre-owned programme
Alfardan Motors, the official importer of Maserati in the sultanate, is offering Maserati enthusiasts the opportunity to purchase a Maserati under the company’s new Officine Maserati Certified Pre-Owned (CPO) programme.
All Maserati models under the new CPO programme will receive two years of unlimited mileage to be certified, with each vehicle selected from top condition models and subject to a 120 point comprehensive inspection process to ensure that the car is in its finest condition and serviced to Maserati standards.
Maserati pre-owned vehicles have their entire history thoroughly checked, with all services brought up to date, while being expertly certified to meet factory quality-assurance standards before qualifying for CPO status. The Officine Maserati signifies the expertise and capabilities of Maserati dealer Alfardan Motors to select, prepare and to exclusively add unlimited-mile coverage to a certified pre-owned Maserati.
This year marks an important model expansion and subsequent sales growth for Maserati, with the more than 102-year-old company introducing its firstever SUV, the Levante, along with its current offerings, including the Ghibli sport sedan, flagship Quattroporte, sporty GranTurismo and GranTurismo Convertible, each of which is available as officine maserati certified pre-owned. Maserati is a true masterpiece of Italian design and all its vehicles offer luxury, performance and exclusivity. Maserati is an Italian luxury car manufacturer established on December 1, 1914 in Bologna (Italy) by its founder Alfieri Maserati and his brothers. Their passion and talent contributed to the company DNA: Innovation, excellence and challenge, which are reflected in the brand’s claim 'The absolute opposite of ordinary'. Today, the company's headquarters and main production location are in Modena (Italy).
A second state-of-the-art production location, based on the highest quality standards of the World Class Manufacturing (WCM) concept, was inaugurated in Grugliasco, near Turin (Italy), in 2013. Maserati has been owned by the Italian car giant Fiat S.p.A., now Fiat Chrysler Automobiles, since 1993. Its emblem, the trident, was inspired by the fountain on the Piazza del Nettuno in the centre of Bologna (Italy). It is a symbol that ties together the brothers, their hometown and the artistry and craftsmanship for which Bologna and Emilia-Romagna are known.
Through major investments into product development, production facilities as well as its worldwide dealer network, Maserati has hit a turning point. In addition to the successful GranTurismo and GranCabrio ranges, the latest generation of Maserati’s flagship sedan, the Quattroporte and the new sports executive sedan, the Ghibli, and Maserati’s first-ever SUV, the Levante, provide the cornerstones to the brand’s strategy of gaining a significantly strengthened presence in the global luxury car market.