Al­far­dan Mo­tors launches Maserati cer­ti­fied pre-owned pro­gramme

Muscat Daily - - AUTO NEWS -

Al­far­dan Mo­tors, the of­fi­cial im­porter of Maserati in the sul­tanate, is of­fer­ing Maserati enthusiasts the op­por­tu­nity to pur­chase a Maserati un­der the com­pany’s new Of­ficine Maserati Cer­ti­fied Pre-Owned (CPO) pro­gramme.

All Maserati mod­els un­der the new CPO pro­gramme will re­ceive two years of un­lim­ited mileage to be cer­ti­fied, with each ve­hi­cle se­lected from top con­di­tion mod­els and sub­ject to a 120 point com­pre­hen­sive in­spec­tion process to en­sure that the car is in its finest con­di­tion and ser­viced to Maserati stan­dards.

Maserati pre-owned ve­hi­cles have their en­tire his­tory thor­oughly checked, with all ser­vices brought up to date, while be­ing ex­pertly cer­ti­fied to meet fac­tory qual­ity-as­sur­ance stan­dards be­fore qual­i­fy­ing for CPO sta­tus. The Of­ficine Maserati sig­ni­fies the ex­per­tise and ca­pa­bil­i­ties of Maserati dealer Al­far­dan Mo­tors to se­lect, pre­pare and to ex­clu­sively add un­lim­ited-mile cover­age to a cer­ti­fied pre-owned Maserati.

This year marks an im­por­tant model ex­pan­sion and sub­se­quent sales growth for Maserati, with the more than 102-year-old com­pany in­tro­duc­ing its firstever SUV, the Le­vante, along with its cur­rent of­fer­ings, in­clud­ing the Ghi­bli sport sedan, flag­ship Qu­at­tro­porte, sporty GranTurismo and GranTurismo Con­vert­ible, each of which is avail­able as of­ficine maserati cer­ti­fied pre-owned. Maserati is a true master­piece of Ital­ian de­sign and all its ve­hi­cles of­fer lux­ury, per­for­mance and ex­clu­siv­ity. Maserati is an Ital­ian lux­ury car man­u­fac­turer es­tab­lished on De­cem­ber 1, 1914 in Bologna (Italy) by its founder Al­fieri Maserati and his broth­ers. Their pas­sion and tal­ent con­trib­uted to the com­pany DNA: In­no­va­tion, ex­cel­lence and chal­lenge, which are re­flected in the brand’s claim 'The ab­so­lute op­po­site of or­di­nary'. To­day, the com­pany's head­quar­ters and main pro­duc­tion location are in Mo­dena (Italy).

A se­cond state-of-the-art pro­duc­tion location, based on the high­est qual­ity stan­dards of the World Class Man­u­fac­tur­ing (WCM) con­cept, was in­au­gu­rated in Grugliasco, near Turin (Italy), in 2013. Maserati has been owned by the Ital­ian car gi­ant Fiat S.p.A., now Fiat Chrysler Au­to­mo­biles, since 1993. Its em­blem, the tri­dent, was in­spired by the foun­tain on the Pi­azza del Net­tuno in the cen­tre of Bologna (Italy). It is a sym­bol that ties to­gether the broth­ers, their home­town and the artistry and crafts­man­ship for which Bologna and Emilia-Ro­magna are known.

Through ma­jor in­vest­ments into prod­uct de­vel­op­ment, pro­duc­tion fa­cil­i­ties as well as its world­wide dealer net­work, Maserati has hit a turning point. In ad­di­tion to the suc­cess­ful GranTurismo and GranCabrio ranges, the lat­est gen­er­a­tion of Maserati’s flag­ship sedan, the Qu­at­tro­porte and the new sports ex­ec­u­tive sedan, the Ghi­bli, and Maserati’s first-ever SUV, the Le­vante, pro­vide the cor­ner­stones to the brand’s strat­egy of gain­ing a sig­nif­i­cantly strength­ened pres­ence in the global lux­ury car mar­ket.

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