‘Tell A Friend’ road safety cam­paign trav­els to Salalah

Muscat Daily - - NATION -

Mus­cat - The na­tion­wide ‘Tell A Friend’ road safety cam­paign sup­ported by Pe­tro­leum De­vel­op­ment Oman (PDO) is again fea­tur­ing at the Salalah Tourism Fes­ti­val, as part of the on­go­ing drive to ed­u­cate peo­ple on the im­por­tance of road safety. This year the theme fo­cuses on road safety for chil­dren.

PDO is part­ner­ing with the ROP and Shell Oman Mar­ket­ing to man­age a stand for four days along with the Oman Road Safety As­so­ci­a­tion (ORSA), Oman LNG and Or­pic, stated a press re­lease.

The road­show be­gan on Tues­day un­der the aus­pices of Sheikh Ab­dul­lah bin Aqeel al Ibrahim, act­ing deputy gover­nor of Dho­far and se­nior rep­re­sen­ta­tives from the ROP and par­tic­i­pat­ing com­pa­nies.

This week’s event will run till Au­gust 4 from 10am to 10pm at Salalah Gar­dens Mall. Cam­paign vol­un­teers will dis­trib­ute free child car seats and other gifts, and the pro­gramme will in­clude live dis­cus­sions with vis­i­tors, ad­dress their ques­tions and of­fer in­for­ma­tion re­lat­ing to chil­dren and road safety. Vis­i­tors will have the op­por­tu­nity to try a seat-belt con­vin­cer, which sim­u­lates the im­pact of a car crash at just 7km per hour. There is also a ‘kids corner’ to help chil­dren learn about the im­por­tance of road safety in a fun and en­gag­ing way.

PDO’s Tell A Friend cam­paign co­or­di­na­tor Said al Harthi said, “This is the fifth con­sec­u­tive year that we are par­tic­i­pat­ing at the Salalah Tourism Fes­ti­val, an event which pro­vides us with a great plat­form to spread the mes­sage about safe driv­ing, and this year our fo­cus is on keep­ing our chil­dren safe on the sul­tanate’s roads.

“It is cru­cial to ed­u­cate both par­ents and young peo­ple on how vi­tal it is for chil­dren to be seated cor­rectly and safely in ve­hi­cles and ac­cord­ing to the ap­pro­pri­ate age group.”

At Tues­day’s open­ing, PDO also launched a com­pe­ti­tion on so­cial me­dia, tar­get­ing school bus safety. De­tails can be found on Twit­ter han­dles @pdo_om and @tes­ma3mini.

The Tell A Friend cam­paign was of­fi­cially launched by PDO in Mus­cat in Jan­uary 2013 with the aim of low­er­ing the num­ber of road ac­ci­dents in the sul­tanate. It tar­gets im­por­tant ar­eas of road safety such as re­spon­si­ble driv­ing, speed man­age­ment, ve­hi­cle main­te­nance, cor­rect seat belt us­age and driver fa­tigue. The cam­paign has used a mul­ti­me­dia ap­proach, in­clud­ing tele­vi­sion, cin­ema, ra­dio, news­pa­pers, Face­book and Twit­ter to get its mes­sage across to all gen­er­a­tions.

The cam­paign’s road­show has trav­elled widely across the coun­try in re­cent years, vis­it­ing many towns in­clud­ing Ibri, Nizwa, Khasab, Shaleem and Al Jaser.

Newspapers in English

Newspapers from Oman

© PressReader. All rights reserved.