Shell promotes collective road safety awareness campaign during Salalah Tourism Festival
As part of their ongoing efforts to promote road safety in the sultanate, Shell Oman, Petroleum Development Oman and Oman LNG have launched a collaborative road safety awareness raising campaign in Salalah in coordination with the Royal Oman Police (ROP) and Oman Road Safety Association (ORSA).
This joint effort comes with the aim of spreading the message of safe driving, emphasising on adhering to speed limits, not using mobile phones while driving and wearing seat belts at all times. The campaign is set to cover ROP’s Wadi Hurait checkpoint and three Shell service sta- tions, namely Rabat Service Station, Green Line Service Station and Raysut Service Station.
The campaign is also present at the ROP’s Road Safety Exhibition that is taking place from till August 4 at Salalah Gardens Mall, where different activities and competitions for children and families will be conducted, featuring Shell Traffic Park and many other interactive and educational activities.
Chris Breeze, Shell Oman’s country chairman, said, “The ultimate goal of our Salalah Road Safety campaign is to reach the drivers’ hearts and minds and spread a culture of road safety in the community. Not only is road safety a major focus for Shell’s business in Oman but it is also an area we believe we can contribute towards raising awareness in various communities including our staff, stakeholders and even children. All of us have friends and relatives who have been tragically affected by road accidents.”
He added, “According to National Centre for Statistics and Information, road accidents have seen a substantial decline over the first five months of the year, registering a 21.1 per cent fall. I believe that this collaborative initiative will contribute towards the same goal of reducing road accidents. We really appreciate this collaboration and hope that our presence in Salalah during the Salalah Tourism Festival will provide us with the ideal platform to spread the message of safe driving and further engage with motorists.”
Generating road safety awareness is part of Shell’s commitment to social development in Oman and to safety as a way of life in its business. ‘ Road safety’ has also been one of Shell Oman’s prime initiatives to engage with its staff, joint ventures and stakeholders, both internally and externally, in its numerous personal, process and operational safety practices and campaigns.