Shell pro­motes col­lec­tive road safety aware­ness cam­paign dur­ing Salalah Tourism Fes­ti­val

Muscat Daily - - PRESS RELEASES -

As part of their on­go­ing ef­forts to pro­mote road safety in the sul­tanate, Shell Oman, Pe­tro­leum De­vel­op­ment Oman and Oman LNG have launched a col­lab­o­ra­tive road safety aware­ness rais­ing cam­paign in Salalah in co­or­di­na­tion with the Royal Oman Po­lice (ROP) and Oman Road Safety As­so­ci­a­tion (ORSA).

This joint ef­fort comes with the aim of spread­ing the mes­sage of safe driv­ing, em­pha­sis­ing on ad­her­ing to speed lim­its, not us­ing mo­bile phones while driv­ing and wear­ing seat belts at all times. The cam­paign is set to cover ROP’s Wadi Hu­rait check­point and three Shell ser­vice sta- tions, namely Ra­bat Ser­vice Sta­tion, Green Line Ser­vice Sta­tion and Ray­sut Ser­vice Sta­tion.

The cam­paign is also present at the ROP’s Road Safety Ex­hi­bi­tion that is tak­ing place from till Au­gust 4 at Salalah Gar­dens Mall, where dif­fer­ent ac­tiv­i­ties and com­pe­ti­tions for chil­dren and fam­i­lies will be con­ducted, fea­tur­ing Shell Traf­fic Park and many other in­ter­ac­tive and ed­u­ca­tional ac­tiv­i­ties.

Chris Breeze, Shell Oman’s coun­try chair­man, said, “The ul­ti­mate goal of our Salalah Road Safety cam­paign is to reach the driv­ers’ hearts and minds and spread a cul­ture of road safety in the com­mu­nity. Not only is road safety a ma­jor fo­cus for Shell’s busi­ness in Oman but it is also an area we be­lieve we can con­trib­ute to­wards rais­ing aware­ness in var­i­ous com­mu­ni­ties in­clud­ing our staff, stake­hold­ers and even chil­dren. All of us have friends and rel­a­tives who have been trag­i­cally af­fected by road ac­ci­dents.”

He added, “Ac­cord­ing to Na­tional Cen­tre for Statis­tics and In­for­ma­tion, road ac­ci­dents have seen a sub­stan­tial de­cline over the first five months of the year, reg­is­ter­ing a 21.1 per cent fall. I be­lieve that this col­lab­o­ra­tive ini­tia­tive will con­trib­ute to­wards the same goal of re­duc­ing road ac­ci­dents. We re­ally ap­pre­ci­ate this col­lab­o­ra­tion and hope that our pres­ence in Salalah dur­ing the Salalah Tourism Fes­ti­val will pro­vide us with the ideal plat­form to spread the mes­sage of safe driv­ing and fur­ther en­gage with mo­torists.”

Gen­er­at­ing road safety aware­ness is part of Shell’s com­mit­ment to so­cial de­vel­op­ment in Oman and to safety as a way of life in its busi­ness. ‘ Road safety’ has also been one of Shell Oman’s prime ini­tia­tives to en­gage with its staff, joint ven­tures and stake­hold­ers, both in­ter­nally and ex­ter­nally, in its nu­mer­ous per­sonal, process and op­er­a­tional safety prac­tices and cam­paigns.

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